Vice President, Head of Camp Chef & Primos

Vista Outdoor

Job Description

Revelyst, the future standalone Outdoor Products company at Vista Outdoor is a collective of makers who design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue innovation and redefine what is humanly possible in the outdoors.

We are seeking an experienced Vice President, Head of Camp Chef & Primos to join our Outdoor Performance platform team. The Outdoor Performance strategic priorities are to be consumer-first focused, lead with power brands, and invest inwards. We will build the Outdoor Performance business by creating focus and power with the consumer.

As the Vice President, Head of Camp Chef & Primos you will be a key member of the Outdoor Performance leadership team and will lead and be responsible for the overall brand strategy, consumer insights work, merchandising strategy, and category management to drive the success and financial performance, including brand P&L(s). Through exceptional brand management and working cross-functionally, you will develop incredible storytelling and product innovation that resonates with the consumer and drives brand awareness and affinity. In this role, you will function as the principal leader and voice across the organization to champion and inspire the teams to execute the vision and strategy for the brand.

This position reports to the President and General Manager of the Outdoor Performance platfrom and is based out of Logan, Utah.

As the Vice President, Head of Camp Chef & Primos, you will have the opportunity to:

  • Lead and drive the overall performance of the business unit, including brand P&L, omnichannel net sales, brand awareness, brand search volume, product gross profit %, and SKU productivity.
  • Develop, implement, and deploy seasonal, annual, and long-term brand strategies providing the vision and ambition for the brand(s).
  • Define go-to-market strategies guiding brand positioning, “where to play” choices (consumers, categories, and customers), and “how to win” strategies, building blocks, and key initiatives for success.
  • Conduct regular landscape assessments including competitor and customer benchmarking, consumer trends, and internal analysis.
  • Strategically interpret and align consumer insights to all aspects of the product creation process.
  • Develop product vision, timelines, and roadmaps, lead the Idea-to-Consumer product innovation process, ensuring adherence and discipline to key dates and gates.
  • Lead merchandising/category management teams to ensure the creation and sufficiency of market-relevant and consumer-right merchandising plans and assortments, ensuring product profitability and SKU productivity targets are met.
  • Collaborate with the marketing team to ensure robust plans and initiatives are in place to bring consumer concepts and product innovation to life in a compelling and impactful way.
  • Partner with product design and development engine to ensure product vision is understood and executed according to brief and on time.
  • Oversee the unconstrained omni-channel demand planning and forecast, work with the demand/supply planning teams to ensure optimization and performance of inventory/supply.
  • Optimize revenue and profits within existing categories.
  • Hire and develop new team members as the business grows.
  • Provide regular feedback to team members to ensure all are aligned on the vision and strategy set forth.
  • Develop and manage the annual budget to achieve business goals effectively and efficiently.
  • Partner with peers and across functions to create alignment across the organization to achieve business objectives and deliver financial results.

You have:

  • Bachelor’s Degree
  • 10+ years of brand marketing, brand management, product/merchandising management, or other similar fields.
  • Experience growing a brand/company to a strong market position and significant revenue.
  • Track record of innovative strategic thinking combined with pragmatic, roll-up-the-sleeves execution, and results delivery.
  • Ability to work across functions and across an executive team to catalyze change in a positive, collaborative, and transparent way.
  • Demonstrated leadership in recruiting, retaining, and managing a high-performing team.
  • Acts with a high degree of empowerment, trust, transparency, ownership, and accountability
  • Excellent written and verbal communication skills, with the ability to communicate complex concepts and analyses up and down the organization to influence others.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

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Confirmed 13 hours ago. Posted 30+ days ago.

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