AIG

About this role

What you need to know:

• Accident & Health is a key strategy as AIG continues its journey to become a top performing company that is known for its strategic value, operational excellence and financial performance.
• This role is instrumental to the achievement of our objectives and aspiration through the delivery of market leading direct and digital marketing campaigns and solutions solutions. 
• This role will develop and drive top and bottom line performance improvement by working with the Global Head of DDM & Partnerships, Regional Head of A&H and country teams to sustainably transform our business. This will include, but not be limited to: sponsor development, campaign development, performance management and profitability; agile test and learn marketing; customer lifetime management and portfolio optimization.
• As we continue to look to meeting changing needs of customers this role also works with teams to iteratively build and deploy digital and direct marketing solutions that sales of products through direct and partner digital channels, increase efficiency in call centers for outbound and inbound sales and our capability to leverage digital solutions to drive leads, cross-sell and customer retention.

Financial

• P&L Management - Oversee marketing businesses to achieve financial targets, both top-line and bottom-line, in accordance with product objectives and market potential. Supporting GPW in annual DDM new business across key APAC markets leading with A&H products, while also supporting other lines.
• Prepare and agree annual marketing, premium, TARP (total annualised realised premium) and expense budgets and develop business strategies and oversee execution of programs to achieve agreed financial targets
• Work with country teams to develop and manage all marketing programs. Regularly share findings and identify campaign optimization opportunities to fulfill key growth, marketing allowable (profitability) and efficiency goals.
• Oversee marketing governance and delegations of authority to ensure effective utilization of marketing campaign spends, ensuring that appropriate tracking and benefit realization is managed.
• Enforce standards related to meeting budget commitments, marketing efficiencies and related marketing benchmarks.
• Good knowledge of financial aspects of digital, direct and partner marketing campaign management, including budgeting, revenue generation, direct and indirect expenses.
• Work closely with internal business units to ensure DDM strategy is aligned with all product and country strategies and are in compliance with prevailing governance standards.

Strategy Development

• Create, implement and revise strategic business plan and budget - Design and drive the implementation of marketing campaigns through suitable channels (digital, telemarketing, Partnerships) with the goal to acquire and retain customers
• Development and timely execution of Digital/DM and Partnership A&H Strategy
• Monitor market trends and competitor activities to respond with appropriate marketing strategies and tactics
• Understands the A&H business model, product appetite, underwriting methodology, and the risks we assume

Campaign Management

• Ensure teams own the achievement of acquisition, cross-sell and retention business targets and agreed KPIs.
• Leverage demand and agile marketing best practices and tools to attract, target, convert and retain customers through customer value management, compelling value proposition deployment, multi-channel marketing and test and learn methodologies.
• Partner with the analytics teams to ensure a data-driven approach to campaign creation, design and optimization.
• Ensure governance standards for campaign, marketing and telesales operations are well-managed.
• Ensure the management of the end-to-end marketing discipline that leverages insights, data & analytics, processes and technology practices to maximize the effectiveness and efficiency of DDM marketing initiatives.
• Ensure systems, process, administration, policies, procedures are in place, to manage the business and monitor its performance and success

Tele-sales Channel Management

• Drive the development and continual improvement in the lead DDM Channel – telesales. Focus areas include: leadership, operations, platforms and sustainability.
• Working with Country DDM Leaders and Telesales Leaders to build strong active channel leadership ensuring that teams are experienced and building and optimizing telesales capabilities across people, process and technology, deifning the telesales organizational model to align to business requirements.
• Setting the goals and standards for optimal operational efficiency: headcount, workforce planning, leads and sales funnel management.
• Ensuring that teams leverage telesales platform capabilities and, supported by global enablement teams, identify requirements and deploy solutions that drive center, TSR and campaign efficiency across the sales funnel.
• Build and ensure sustainable development of telesales including adherence to compliance and regulatory standards, management and improvement of quality assurance through processes, systems and technology.

Sponsor Development

• Drive opportunities to grow Digital/DM and Partnership revenue and margin via product and competitor benchmarking and innovation. Create a detailed marketing plan to build a sales opportunity pipeline to ensure effective ongoing targeted new clients acquisition.
• Manage and inspire external partners in the development and optimization of initiatives.
• Drive initiatives to grow marketing book; e.g. new business, new channels, streamline processes and drive overall portfolio performance and improvements
• Identification of future digital marketing trends, business models and media consumption to enable commercial advantage

Leadership

• Lead a multi-disciplinary team of professionals across marketing, analytics, sales operations and enablement.
• Build a performance-driven, test and learn and commercially-driven team focused on performance and productivity,
• Drive collaborative behaviour with leadership team across the wider business – work in matrix organisation with multiple country involvement
• Demonstrate understanding of regulatory and compliance processes and actively participate in relevant governance committees
• Champion a culture of proactively managing risk, continuous improvement, action and accountability.

What we are looking for:

• Proven work experience with extensive understanding of Direct and Digital Marketing campaign and financial management, analysis and profitability performance reporting.
• Outstanding skills in commercial strategy development and execution across channels and platforms.
• Experienced in the management of integrated/multi-channel marketing and cross-discipline marketing concepts from creation to implementation.
• Excellent Project Management skills and demonstrated ability to function as a digital leader within a cross-functional organization.
• Demonstrated ability to adapt digital marketing tactics in response to technology developments as they arise.
• Solid understanding of the marketing landscape including web, mobile, content management, video, voice, tools and advertising.
• Strong interest in digital marketing, data analytics and data-driven business performance management.
• Highly developed analytical, communication and presentation skills, interpersonal skills and the ability to work with technical and non-technical business groups across the organization.
• High degree of professional confidence and credibility with effective presence, strong written and verbal communication skills, able to communicate concepts and plans that resonates with internal target audience at all levels.
• Excellent business analysis ability. Good working knowledge managing financial aspects of the business including budgeting, sales revenue, direct and indirect expenses and portfolio/remediation management.
• Mature and proven track record in working independently and collaboratively with minimal guidance.
• An outcome-driven, creative thinker with an innovative bent to problem solving.
• Strong knowledge of competitor or “best in class” functionality and a keen ability to prioritize tasks to deliver quick yet meaningful results.
• Insurance and/or financial institution experience highly desired.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of belonging

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through our flexible work arrangements, diversity and inclusion learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The diversity of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com. 

Functional Area:

SM - Sales & Marketing

Estimated Travel Percentage (%): No Travel

Relocation Provided: No

AIG APAC Holdings Pte Ltd