Avalara

Overview

Avalara is looking for an Email Marketing Specialist who will facilitate and report on global email marketing campaigns and programs that engage our audiences and generate demand.

The Email Marketing Specialist assists in the execution of inbound email marketing programs that drive lead generation. Key responsibilities include end-to-end coordination, review, and reporting of email marketing programs to maximize their effectiveness. This can include deliverable collection, copyediting, segmentation, send calendar coordination, project management, process documentation/recording, quality control/proofing, and culling of email analytics.

This position reports to the Sr. Digital & Email Strategist and supports Avalara marketing managers as clients, bridging the campaign coordination for email deliverables between them and service teams, including email operations, content marketing, and creative services. A successful candidate will not only be well-versed in email marketing best practices but also can manage multiple projects simultaneously with a client-service mindset and strong communication skills.

Responsibilities

• Project manage email marketing programs using the department’s Workfront management tool and maintain the email marketing calendar
• Interface with multiple marketing leads, the Sr. Digital & Email Strategist, and the email campaign operations team to translate marketing and campaign plans into actionable email marketing programs that generate demand and engagement
• Identify data needs and requirements for segmentation, testing, behavioral targeting or other data sources to maximize engagement
• Liaise with campaign operations for the correct set-up of Salesforce campaign records
• Review and QA email briefs, proofs, segment/canvas set-up, and nurture programs
• Monitor and evaluate email regularly and build monthly aggregated channel and campaign results into templated reports
• Collaborate with campaign managers and email requesters to ensure email workflows remain on schedule and have all required elements for a successful launch
• Communicate e-mail marketing channel and company best practices
• Proven analytical, quantitative, and problem-solving skills; a mindset for decoding complex requests
• Strong project and program coordination skills
• Process-oriented and quality-focused with exceptional attention to detail
• Strong writing, proofreading, and interpersonal communication skills
• Demonstrated ability to work in a fast-paced, deadline-oriented environment
• Excellent organizational skills and ability to juggle multiple tasks on deadline
• Ability to follow processes and suggest process improvements to maximize efficiency
• Familiarity with target segmentation and the importance of data privacy and governance
• Ability to work collaboratively in a team environment

Qualifications

• Bachelor's degree in marketing, communications, business or related course of study
• 2-3 years of experience with e-mail marketing
• Familiarity with B2B marketing principles, bonus if for a SaaS or FinTech company
• Experience working with marketing project management and automation tools (Salesforce, Workfront, Jira) as a user/assignee
• Understanding the capabilities of Eloqua or similar marketing automation program(s) is a plus
• Expertise with email and B2B marketing KPIs
• Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook)

About Avalara

About Avalara:

We’re building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there’s an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That’s a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. That’s why we’re growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.

Equal Opportunities:

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.