Nilfisk

Field Marketing Manager, Eastern Cluster

Do you want to lead the Marketing strategy for a cluster of markets and make a lasting impact? Then join us as our new Field Marketing Manager!

As Field Marketing Manager for the Eastern Cluster in EMEA, located at our office in Istanbul Turkey, you will have an essential role to strengthen Nilfisk’s leading position in several markets with a strategic focus on long-term sustainable growth and service-led pivot. You will drive the marketing strategy and lead the Marketing function, providing leadership to four direct reports.

In addition to the overall responsibility for the marketing function in Eastern Cluster you will focus your efforts on handling and driving all MEA marketing support activities, managing all online and offline activities, incl. Lead and Dealer management, in close cooperation with commercial stakeholders.

You will report to the Head of Field Marketing, Northern & Eastern Cluster and have a critical role to:

• Lead and develop the marketing function in Eastern Cluster including setting objectives, tracking and follow-up on activities to continuously improve marketing performance and ROMI.
• Own the marketing plan and manage/oversee activity budget for the local markets.
• Build brand awareness and lead generation strategies via direct sales channel focusing on customer acquisition and retention.
• Act as a strategic marketing partner to local strategic account teams, drawing upon a broad marketing skill set to translate business objectives into account-based marketing strategies.
• Drive product launch excellence to secure impactful product launches in collaboration with Commercial Product Management function regionally and locally.
• Proactively work with local commercial teams to secure and lead the implementation of marketing plans. This, in line with business priorities and with the goal of driving business growth on a basis of information and data sharing.
• Provide direction to optimize the indirect channel, building stronger collaborations with our dealer network to drive growth.
• Provide coaching and support to the local Marketing Specialists in Eastern Cluster as required with respect to onboarding, sparring and knowledge sharing.
• Undertake additional responsibilities as directed by of Head of Field Marketing Northern & Eastern Cluster to project manage or develop, plan, and execute regional marketing campaigns and projects and ensure an efficient roll out across the region.

Your new team

You will belong to the EMEA Marketing Team, we are a team who collaborate predominately through digital tools located across the region. We are dedicated, we help each other, we are driven by supporting the sales organization to do an even better job tomorrow than today and we have fun while doing it.

You will furthermore develop a tight cooperation with all functions locally specifically sales and service. You will deliver a strong support to the local Country Managers in the Eastern Cluster ensuring alignment on deliverables.

Why join us?

Nilfisk is a leading global provider of professional equipment and services. Joining Nilfisk, you will become part of a culture where you have the freedom to speak your mind and do what you do best! We encourage all employees to challenge ideas and concepts so we can find the best solution possible.

At Nilfisk, we know that amazing people make amazing companies. We offer a great package to join our dynamic global environment within a prominent Scandinavian business. In addition to contributing in your role to our future business success, you will have ample opportunities for personal and professional growth and development. If you are ready for the challenge, we hope to hear from you!

Passionate Marketeer with a great marketing toolbox

As you will be a people leader, operating with remote leadership, we imagine that you have some experience working as a team leader, and that you have varied experience from working in an international corporate environment, across a range of marketing disciplines including ABM, events, PR, channel marketing and digital marketing channels.

As you will work with a range of stakeholders cross functionally and across geographies, we imagine that you have great stakeholder management skills, and that you are structured with good analytical skills.

It would be an advantage, if you have experience working with B2B marketing from an industrial company, and you must be fluent in English.

This position is based at our local office in Istanbul, Turkey.

Interested?

If this sounds like your next career challenge, please apply today, as we will look at applications ongoingly.

Let’s create a cleaner future together

Clean is changing. Today, cleaning is a key contributor to health and safety, and a new clean is emerging, driven by technology and innovation. At Nilfisk we are a driving force in this development, and we work as one team with one agenda, supporting each other across an exciting, dynamic organization. Being part of Nilfisk means having the freedom to speak your mind and do what you do best. You will thrive by having a hands-on approach and the drive to bring your great ideas to life. At Nilfisk you can lead, innovate and collaborate for a cleaner future. Are you ready to make a change?

We embrace diversity and equality with an environment of inclusion. We encourage everyone to apply for the position, regardless of origin, race, ethnicity, religion, physical or mental ability, gender, gender-identity or expression, sexual orientation, and age.

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