IBM

Introduction

IBM Consulting is a leading business consulting firm, operating inside IBM. We are committed to providing transformational business solutions for our clients that leverage AI and hybrid cloud technologies. We specialize in all areas of consulting across business strategy, experience, technology, and operations helping global clients create growth and competitive advantage through technology – IBM’s own, as well as our open ecosystem of technology partners (AWS, Adobe, Oracle, Microsoft, SAP, and Salesforce).

We are currently seeking an experienced and passionate Product Marketing Manager to join our cybersecurity services team. In this role, you will work closely with our consulting team, marketing discipline focals, clients, and partners to develop and execute comprehensive, multi-channel marketing programs that drive the success of our cybersecurity services and support for integration with our software products in our target client accounts.

The Product Marketing Manager role works to establish and highlights how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners.

At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, let’s talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

• Participate in interlocks with Consulting leaders assessing the readiness, timing, and roll out of market entry points within our consulting portfolios.
• Support execution of the go-to-market strategy for different c-level buyer groups across both enterprise and industry domains (combining the strength of WatsonX with consulting + our ecosystem).
• Support the creation of compelling full funnel marketing content and sales collateral, including thought leadership content, videos, sales materials, webinars, blog posts, presentations, client case studies, demos and more.
• Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up.
• Monitor, analyze, and report on marketing performance and adjust strategies as needed
• Communicate, project manage, and collaborate across your cross-functional marketing peers aligning to sprint planning.
• Stay current on industry trends, market conditions, and competitor activities, applying insights to inform marketing strategies

This is a Hybrid role, attendance to the office will be required only 3 times peer week

EMAIWD24

BCRMCC_23

IBMDCB

MCCJBID

Required Technical and Professional Expertise

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product marketing, preferably in a B2B environment.
• Proven track record of developing and executing successful product marketing plans.
• Strong communication and writing, with the ability to distill complex ideas into clear and compelling messaging.
• Strong analytical and problem-solving skills, with the ability to draw insights from data and apply them to marketing strategies.
• Familiarity with marketing tools and platforms, such as marketing automation, CRM, and analytics software

Preferred Technical and Professional Expertise

If you are a skilled Product Marketing Lead with a passion for driving product success, we encourage you to apply. Please submit your resume and cover letter detailing your relevant experience and explaining why you would be a great fit for our team. We look forward to reviewing your application.

#LI-Hybrid