Head of Hirer Marketing

SEEK

Education
Benefits

Company Description

About SEEK Asia

SEEK is a diverse group of companies, comprised of a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK has a global presence (including Australia, New Zealand, China, Hong Kong, South-East Asia, Brazil and Mexico), with exposure to over 2.9 billion people and approximately 27 per cent of global GDP. SEEK makes a positive contribution to people’s lives on a global scale. SEEK is listed on the Australian Securities Exchange, where it is a top 100 company and has been listed in the Top 20 Most Innovative Companies by Forbes.

SEEK is present in Asia through JobStreet and JobsDB, two leading career platforms, with presence across Hong Kong, Indonesia, Malaysia, Shenzhen, Singapore, Thailand, and the Philippines. The business represents strong underlying growth and profitability (being the fastest growing part of SEEK’s portfolio of businesses) and attracts over 400 million visits a year.

A cornerstone of SEEK’s growth since its inception has been the passion of its people, its award-winning culture and our people’s strong dedication to the SEEK values. SEEK provides a culture of excellence and acceptance and celebrates employees diversity that contribute to the success of its organisation.

Our Culture

At SEEK we really value our culture and the way we work together to get stuff done. You will work with a group of hard-working, fun and caring people who will support you to have a successful and exciting career at SEEK.

Our dedication to fostering a work environment where people feel like they're making a difference every single day has helped us maintain being a leading job portal and Asia’ preferred destination for job seekers and organization. In other words, people like to come here – and we're proud of that!

Job Description

Reporting to the Country Marketing Manager – the Head of Hirer Marketing will be responsible to manage and support all branding, marketing, digital engagement, partnerships, and market development activities within Indonesia with our hirers.

  • Develop well-rounded in market hirer marketing strategy, based on detailed understanding and insight into the business, customers, competitors, channel and the marketing/digital funnel.
  • Analyze and interpret business data to identify growth opportunities and develop corresponding marketing initiatives to drive incremental growth across multiple points of the sales cycle.
  • Based on regional framework, drive coordinated, end-to-end acquisition, lead generation, product usage and retention programs for hirers.
  • Lead and handle campaign/projects for key marketing initiatives to strengthen the hirer brand value proposition in the market.
  • Implement hirer digital marketing strategy to optimize search and content marketing.
  • Develop and roll out targeted marketing plans base on customer and segment insights and analytics to deepen our relationship with
  • Lead and manage Customer Lifecycle Management and contextual customer journey for the market.
  • Review & advise on “marketing briefs crafted for marketing campaigns” by national marketers
  • Ensure that B2B campaigns will meet or exceed strategic and tactical objectives
  • Proficient in using media channels suitable for online brands ranging from EDMs to new media
  • Collaborate with multiple cross functional teams to ensure smooth delivery and accomplishment of marketing strategies

Qualifications

Requirements:

  • Degree in marketing, IT or equivalent
  • At least 5 years of experience of proven records of developing and implementing winning marketing strategies in a B2B environment, experience in end-to-end brand / category management with P&L responsibility an advantage
  • A steadfast aim to get stuff done. A hands-on problem solver, you are comfortable with ambiguity and will take an idea and make it happen; you persevere when others fall away.
  • Possess solid understanding and experience in advertising/marketing communications concepts and campaign management working across teams
  • Passionate to give new initiatives to “open up the boundaries in delivering marketing results” and chasing insights
  • Ability to handle high profile projects and conflicting priorities
  • Strong critical reasoning, commercial and analytical skills
  • Ability to lead multiple projects, both tactical and strategic in nature - achieving both time and budgetary deadlines

Desired Values

  • Believed in seeking high to deliver world-class results and yet, not forgetting to care for others and contribute to the team’s success
  • Possess a ‘can-do’ attitude, always seek to excel and to do things better

Key Metrics

  • Success of specific initiatives led (e.g., business results, timeliness and budget spend)
  • Contribute to growth of new hirers (companies to place job ad)
  • Contribute to growth of organic hirers and jobseekers
  • Contribute to improvement of hirers leads quality
  • Contribute to brand health

Additional Information

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with a diverse group of backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable approach but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

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Confirmed 17 hours ago. Posted 30+ days ago.

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