Watkins Wellness

As a Marketing Specialist, you'll have the opportunity to drive brand awareness, engagement, and conversion through multiple compelling marketing channels & initiatives. By leveraging your creative skills and strategic mindset, you'll play a key role in shaping Sauna360 brands’ narratives and fostering meaningful connections with target audiences. If you're passionate about storytelling and thrive in a dynamic, collaborative environment, this role offers an exciting opportunity to make a significant impact. This role requires a creative mindset, strong writing skills, and a deep understanding of marketing principles.

Responsibilities:

Marketing Strategy Development, Support & Execution:

• Conduct market and persona research to identify audiences and their needs, preferences, and trends.
• Produce high-quality, engaging content across various formats, including blog posts, articles, emails, whitepapers, videos, infographics, and social media posts.
• Develop and execute branded social campaigns that engage, convert, and excite audiences.
• Collaborate with designers, videographers, and other team members to create multimedia content.
• Ensure all marketing content is on-brand and consistent in style, tone, and quality.
• Analyze marketing performance metrics to inform strategy adjustments and optimizations.

Marketing Distribution and Promotion:

• Implement marketing distribution plans across multiple channels, including website, social media, email, and third-party platforms.
• Utilize SEO best practices to optimize content for search engines and improve organic visibility.

Audience Engagement and Community Building:

• Foster engagement with target audiences through interactive content, discussions, and community-building initiatives.
• Monitor and respond to audience feedback, comments, and inquiries across various channels.
• Cultivate relationships with industry influencers and thought leaders to expand brand reach and credibility.

Channel Marketing Strategy Support & Implementation:

• Engage, support, and communicate with dealer partners to enhance their marketing initiatives.
• Manage and update dealer portal content, access, and usability.
• Support dealer sales and training initiatives through content creation, presentation, event coordination, and communication.

Marketing Performance Analysis and Reporting:

• Track and analyze performance metrics, including website traffic, engagement metrics, and conversion rates.
• Generate reports to assess the effectiveness of marketing initiatives and provide actionable insights for optimization.
• Stay updated on industry and marketing trends and best practices to improve strategies and tactics continuously.

Qualifications:

• A bachelor's degree in marketing, communications, journalism, or a related field is preferred.
• Proven experience in marketing; wellness industry experience is a bonus but not required.
• Exceptional communication, writing/design, and editing skills (with a keen eye for detail and grammar) for engaging written and visual content for various audiences.
• Proficiency in marketing and analytics tools (e.g., HubSpot, Google Analytics, Social Channels)
• Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Creative thinker with a strategic mindset and the ability to translate ideas into actionable plans.
• Excellent collaboration skills, with the ability to work effectively in cross-functional teams.
• Familiarity with graphic design and multimedia production tools, a plus (e.g. Photoshop, InDesign, Canva).
• Self-motivated, capable of working independently or as part of a team.
• Remarkable organization and time management skills to self-manage multiple projects and deadlines.
• Adaptable and willing to learn new skills.
• Can work remotely but be on-site as needed for meetings/events/photoshoots (~1-2x/month).

Company: Watkins Manufacturing

Full time

Watkins (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Watkins is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-Verify Right to Work Poster: English & Spanish