Herbert Smith Freehills

About Herbert Smith Freehills

As one of the world’s leading law firms, we advise many of the largest and most ambitious organisations across all major regions of the globe. With over 5,000 people, including 3,100 lawyers and over 2,000 business services professionals, operating from our global network of offices across Asia Pacific, Europe, the Middle East and North America, Herbert Smith Freehills is at the heart of the new global business landscape providing premium quality, full-service legal advice.

We recognise that the success of our business and our clients relies on the skills, knowledge and ideas of all our people. Our environment is one in which high performance is expected, in return, we will provide you with rewards and opportunities tailored to your personal and professional goals.

The Opportunity

The Opportunity:

Primary Responsibilities: 

Global CRM Project

• HSF is investing in a new global CRM platform for the first time in over a decade. This will become the client system for the firm, helping to win work and broaden relationships and business opportunities. In addition to the technological transformation that is part of this project, there also needs to be a cultural change on data – how we capture it, maintain it, and use it to drive decisions. 
• As the most senior MIA team member in UK, there will be a pivotal role to play in helping with all stages of the project including data consolidation (as we merge two databases into one) and then the design and implementation of a new platform. 
• Change management will be the most critical factor to the success of this project, and this role will have a key role in ensuring we embed the new platform within the business across UK/EU/EMEA by continuing to educate and support Fee Earners, Business Development and
• support staff. 

Existing CRM Platform

1. Database alignment and enhancement

Play a key role in driving architectural changes in the North database to align with South database in readiness for a future database merge. Identify opportunities to review and enhance our data management processes.

2. Improve data integrity

Identify opportunities to enhance our data integrity by supporting client teams and offices to perform health checks on lists and data sets, and encouraging MIA data advisors to automate or enhance legacy data practices that are now outdated.

3. Lead on upgrades for North 

Manage the relationship with IT to ensure upgrades are pushed through in a timely manner, testing and training is provided as required and issues are raised with IT and vendor as required.

Marketing Platform & Stack Focus

1. Email Marketing and Self Service

Develop the priority activities in vuture, as well as promote and manage the uptake of self service amongst PGs and sector teams.

2. Drive automation and personalisation

Support Head of and Snr Mgr to evolve Vuture functionality, improve templates, trial personalisation and testing capabilities – all with the aim to enhance performance of client comms. 

3. Campaign scheduling

Work together with counterpart in Australia and the marketing team to improve (with the view to automate) campaign scheduling – including exploring opportunities to introduce social media scheduling as part of our marketing stack. Be proactive with identifying potential client spam issues when multiple campaigns are scheduled to be sent on the same day and provide possible solutions.

3. Digital marketing communications

Take a keen interest in understanding the broader client content strategy and the role the marketing stack provides within that. Play an active role in spotting opportunities to improve client comms before they go out to clients given we are the last step in the marketing process.

Data Analytics

PowerBI, InterAction, Vuture, Google Analytics, Ceros, Soundcloud, SEO

1. Data Knowledge

Understand the data across platforms, and build skills to use PowerBI as the main source of truth – collaborating with Australia to produce global dashboards. 

2. Reporting

Collaborate with Australia on developing and launching reports into the business that aim to understand client engagement. Work together with Marketing to produce ROI dashboards that showcase the performance of key campaigns.

3. Channel Performance Analysis

Understand and advise on the performance of channels and activities including search engines, social media, and email analytics in order to improve engagement. 

Team Leadership

On-the-ground leadership of two marketing administrators based in London. Confident to influence and coach team to help drive efficiency, streamline processes, and align practices with Australia team and best practice. Although administrators report directly to Head of, as the most senior team member in London must have the drive to take on a team lead role including leading projects, appropriately delegating tasks within the team and influencing decisions on change.

Proficient and driven to lead projects, bringing members of the MIA team and other internal stakeholders together to achieve the desired outcomes. Confident to present to senior stakeholders within the firm and help to influence outcomes and drive change.

Business Continuity Planning

In a crisis, will be required to help manage the client communications process for UK/Europe, together with Head of Marketing Insights and Automation. Will be required to communicate to senior business stakeholders during a crisis and think quickly and laterally about the best approach to achieve desired outcomes for Herbert Smith Freehills.

Key Performance Indicators: 

• Successful delivery of prioritised projects as part of the MIA team project pipeline
• Develop a strong data-driven culture within MIA team, including building confidence with each of the staff members in London to be more analytical 
• Positive feedback from internal stakeholders and team 
• Demonstrated progress in influencing the business on the value of our CRM
• Successful implementation of new functionality across our CRM and Marketing platforms 
• Notable progress on driving use of PowerBI reports to help the business make data-driven decisions
• Constructive, respectful and collaborative member of the Brand and Marketing team

Qualifications, Skills and Experience:

• Marketing degree qualified (or related discipline)
• 10+ years’ experience in a marketing role in a similar environment – experience working on a CRM or martech platforms preferred. Experience in professional services firms would be highly regarded. We will consider candidates with less experience providing they have the required competencies to carry out the role effectively
• Demonstrated skills, knowledge and experience in the design and execution of marketing activities
• Strong creative, strategic, and analytical abilities
• Strong negotiation and change management skills
• Excellent written and verbal communication skills
• Ability to confidently communicate desired outcomes and messages to senior audiences and present with clarity, energy, confidence and enthusiasm
• Ability to think broadly and strategically around the firm’s position in the external market
• Demonstrated project management skills 
• Ability to influence key stakeholders at all levels in order to effectively drive and support marketing plans and brand strategy initiatives
• Strong interpersonal skills
• Inherent drive to succeed, and proven ability to develop and execute solutions to short term barriers and setbacks

Team

Business Development

Working Pattern

Full time

Location

London

Contract type

Fixed Term Contract

Diversity & Inclusion

At Herbert Smith Freehills you will be part of a diverse, innovative culture where high performance, client focus and highly engaged people are our differentiator. People at our firm come from a range of backgrounds and bring a wide variety of experiences and perspectives to their work with us. We strive to ensure that our inclusive environment means you feel valued and able to perform at your best by being your authentic self at work. We know that our future success not only depends on being innovative and progressive in the changing legal market but, most importantly, on our people feeling highly engaged in meaningful work.

We understand that you have commitments and personal interests outside of work and we strive to create a working environment based on mutual trust and respect, in which you can perform at your best whilst maintaining sustainable balance across your life.

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