Senior Manager, Growth Marketing

GitKraken

The Company:

GitKraken makes a suite of legendary Git tools and services that help developers be more productive – and teams collaborate more closely – wherever they are and wherever they code. We are on a mission to make Git easier, safer, and more powerful across multiple surfaces and environments. Our Git tools are designed to enable developers to streamline workflows and maximize collaboration. We are a profitable, sustainably growing tech company that values talent, drive, and the ability to make an impact. Join us in powering 25M+ global developers from 100K+ organizations!

The Role:

As a Senior Manager of Growth Marketing, you will play a pivotal role in ideating, creating and optimizing demand generation campaigns to increase GitKraken’s new business growth. You will be responsible for going end-to-end in identifying and executing opportunities to continuously improve performance at various stages of our product funnels. You’ll need to develop successful, scalable digital marketing campaigns that drive user and customer acquisition at scale, ideally for PLG (product-led growth) businesses like GitKraken. 

This role requires a balance of analytical prowess, creative thinking, and a deep understanding of paid, owned, earned, and organic media channels. We’re looking for someone who is constantly innovating and never afraid to challenge the current results & reality, in pursuit of growth. You’ll be an expert in testing campaigns (ad creative, landing pages, CTAs, end-to-end user journeys) and thrive in a performance-oriented environment where success is measured in tangible metrics. You’ll also be additive to a high-energy team dynamic, bringing an attitude that’s equal parts “can do” and “what if we tried”. The successful candidate will be eager to excel as an individual contributor but even more concerned about winning as a team.

We are committed to having an inclusive and authentic work environment where unique perspectives, skills, and backgrounds are celebrated. We work hard to foster diversity in our workplace and encourage people from all backgrounds to apply. Even if you don't meet 100% of the requirements, don't let self-filtering and imposter syndrome get in the way of a great fit. We would love to hear from you!

What you'll do:

  • Implement new marketing strategies to drive awareness, engagement, acquisition, and revenue growth.
  • Go end-to-end ideating, developing, managing and reporting on marketing campaigns across various digital channels.
  • Embody GitKraken’s values: we’re developer first; strive to delight; in it together; we look inward, enjoy the journey; have a bias to action; we say ←→ do. 
  • Analyze and leverage data to identify trends, optimize campaigns, and increase marketing efficiency and ROI.
  • Lead A/B and multivariate testing strategies and conversion rate optimization (CRO) initiatives to drive continuous improvement.
  • Collaborate with cross-functional teams, including Content/Product Marketing, Product, Partnerships, and Sales to align marketing strategies with company goals.
  • Deeply understand GitKraken’s new user experience and identify opportunities to improve email trial workflows in HubSpot and other communication touchpoints that lead to trial conversions. 
  • Stay ahead of industry trends and advancements in digital marketing technologies and platforms.
  • Report on performance metrics, providing insights and recommendations to leadership for informed decision-making.
  • Develop and implement frameworks and processes to ensure team success, including tracking and measurement of marketing programs and spend to align with the demand gen budget and achieve positive ROI.
  • Establish and analyze KPIs that support key growth metrics and effectively deploy marketing resources to drive results.

What you’ll bring:

  • Bachelor's degree in Marketing, Business, or a related field. 
  • 3+ years of experience in performance or growth marketing, with expertise in digital marketing channels including paid search, SEM/SEO, paid social, etc.
  • Strong analytical skills and experience with Google Analytics (GA4) to create website and campaign performance reports that can be used to make data-driven decisions.
  • Ability to continually be conceiving, designing and running A/B tests, as well as analyzing and reporting on performance.
  • Experience with marketing automation and CRM tools, ideally HubSpot.
  • Creating HubSpot campaign reports to show performance of various assets.
  • Basic web development experience with WordPress or other CMSs to create and update landing pages.
  • Ability to create wireframes and landing page mockups in tools like Figma or Canva.
  • Proven track record of developing and executing successful digital marketing campaigns.
  • Excellent leadership and team management skills.
  • Strong project management abilities, capable of prioritizing and handling multiple projects simultaneously under tight time constraints.
  • Excellent communication and interpersonal skills, with the ability to work effectively in a hybrid or remote environment.
  • Passionate about technology and staying at the forefront of digital marketing trends.
  • Ability to collect and synthesize quantitative and qualitative data, while highlighting trends, measuring performance, and influencing leaders based on data analysis.
  • Outstanding problem solver who can work through highly ambiguous challenges.
  • Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization.

Bonus points:

  • Experience leading performance marketing in the developer tooling space (GitHub, GitLab, Docker, etc.)
  • Familiarity with Git, software development, and/or targeting developers as a primary audience.
  • Understanding of developer workflows, tooling, and industry trends.

How you’ll be rewarded:

???? Excellence — Competitive compensation with annual performance-based pay increases

???? Trust — Flexible Paid-Time-Off Policy (behaves like Unlimited PTO)

???? Travel — Company paid domestic trip after your 1-year anniversary & an international trip every 5 years

???? Balance — Paid company holidays with flexibility for additional holidays

???? Equipment — Top-of-line technology to maximize your productivity

???? Parent life — Generous paid parental leave

???? Health — Health, dental, and vision insurance with competitive employer cost-sharing

???? Culture — Great Place to Work Certified

???? Headquarters — Modern, high-tech offices designed to maximize productivity in a hybrid environment

???? Growth — Paid career and personal development, audiobooks, and mentorship

???? Future —IRA retirement plan plus company matching

Location:

Our VP and Director of Marketing are local to our Scottsdale, Arizona HQ, so we would love to fill this role locally to enable face-to-face collaboration a few days per week at the Scottsdale office. However, we know that talent, drive and attitude always outweigh location, so we will consider strong candidates from anywhere in the US who apply for this role. 

Equal Employment Opportunity Statement: 

At GitKraken, we believe that diversity among our teammates is critical to our success as a company. GitKraken evaluates all employees and job applicants without regard to race, color, religion, gender (including pregnancy, gender expression, or gender identity), national origin, age, disability status, or any other legally protected class. We recruit, hire, and retain top talent from a diverse candidate pool. 

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Confirmed 18 hours ago. Posted 30+ days ago.

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