F5 Networks

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

For over 20 years, we have been the industry leader in application delivery. Now, we’re also helping our customers thrive on any architecture and across any multi-cloud environment. F5 is the only company on the planet that powers applications from development through their entire lifecycle so our customers—enterprise businesses, service providers, governments, and consumer brands—can deliver differentiated, high-performing, and secure digital experiences that are changing the world.

But our success isn’t driven solely by what we do. We also care deeply about how we do it. Our culture is how we live, every single day, and it’s producing exceptional results—not only for our customers, but also for our employees. We understand that your life is about more than just work, so we’re committed to a culture that supports your whole life.

Description: 

The Brand Strategy team is dedicated to driving and cultivating the F5 brand with the goal of increasing visibility of F5 in the market as a technology leader. The team is responsible for developing the brand foundations for F5 clearly defining how we show up in the market, the governance of the brand driving consistency across all touch points, and the activation of the brand internally and externally.

As a key member of the Brand Strategy team, you will be focused on brand strategy across the organization. This role will be collaborating with internal teams across all geographies. We work closely with Business Units, Digital, Portfolio Marketing, Comms, AR, HR, Global Good, Events, Customer Experience, Sales, Professional Services and other organizational specialists to ensure our brand initiatives are strategically aligned to business strategies, product features and communication initiatives. 

This role will span across brand activation, brand governance, and brand health. You will help manage complex projects / marketing channels / campaigns with multiple business stakeholders. Along with supporting the launch and sustenance of campaign efforts from inception to completion, including the integration across functions. 

The ideal candidate exhibits our F5 cultural values and elevates our collective bar in being collaborative, customer obsessed, inclusive, and results-driven to: 

• Activate the F5 Brand Strategy 
• Lead program manager for global brand initiatives 
• Collaborate across organization with stakeholders to champion the F5 brand with all organizations teams by coordinating work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed 
• Work with the wider Brand Studios team on governance, reputation and measurement of brand health 
• Support the F5 brand portfolio, including naming strategies, brand name hierarchy, trademark management and enforcement, brand extensions, and co-branding opportunities 
• Reinforce the importance of global brand consistency by finding and equipping F5 teams, partners and agencies with the tools and training needed to understand and comply with our brand platform and standards 
• Cultivate and grow internal advocates and fans 
• Work closely with campaign, digital and experiential teams to activate brand content across key channels
• Prepare and coordinate weekly reports and meetings 

Knowledge, Skills and Abilities 

• Ability to see the big picture and the details all at once, such as understanding of both brand and business strategy 
• Understanding of strategic brand concepts including brand architecture, sub-branding, and product portfolio management 
• Knowledge of branding and positioning fundamentals 
• Excellent writing, editing, presentation, and communication skills, with high attention to detail 
• Ability to exhibit solid interpersonal skills and build relationships across multiple departments and all levels of management, as well as outside the company 

Qualifications 

• 2-5+ years of real-world brand management experience with the care and nurturing of a publicly visible brand 
• Technology experience or knowledge of B2B, applications and open source is a plus 
• Excellent market or brand research experience is a big plus 
• Experience working with creative teams/agencies or vendors 
• Ability to listen, be nimble and adapt quickly to strategic changes 
• Team player who can independently drive processes and tight timelines successfully 

Physical Demands and Work Environment: 

• Duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
• Duties may require the ability to travel via automobile or airplane, approximately 10% of the time spent traveling.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual U.S. base pay range for this position is: $95,004.00 - $142,506.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. 

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Yello/Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.