Job Description
- Be responsible for the overall go-to-market strategy, development, execution, and optimization of marketing campaigns for SNAP.
- Develop marketing calendar and channel/distribution strategy by having end-to-end accountability commercial delivery into the market and work closely with regional/local integrated marketing team, social media, digital marketing, and creative team to ensure SNAP strategy is aligned with overall AirAsia.com strategy.
- Build on product messaging that sets new products apart from others in the market to give them a unique selling point.
- Work closely internally with the Business Development team to establish each channel strategy (external party).
- Use creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner, building a consistent level of “buzz” around the brand.
- Enhance the consumer purchase experience by developing and monitoring funnel strategy and conversion.
- Constantly engage with the Product team to enhance the user experience
Qualifications
- Bachelor Degree's in Marketing, Finance, Business Administration, or any related field
- Experiences in Marketing, Marketing Campaigns, Marketing Strategy, and Product Marketing for 2-3 years
- Understanding marketing trends and having a passion for the airline business.
- Having numerical skills for collecting data, reporting, or any relevant.
- Excellent English and interpersonal skills
- Creativity, working as a team and under pressure with limited time
If you wish to review how we handle and protect your personal data, please review our Privacy Notice for Candidates. By clicking “Apply Now” you agree to our Privacy Notice for Candidates.
https://privacy.thaiairasia.co.th/Candidate_Privacy.html
Read Full Description