The Marketing Strategist is part of a team working in a professional high-performance environment. With a focus on provider engagement, this position collaborates closely with the Provider Outreach, Content and Digital Solutions team members as well as Heart & Vascular leadership. The Senior Strategist is not only an expert on the provider audience but also well versed in digital channels, content strategy, marketing automation and lead nurturing.
This position develops and manages strategic marketing campaigns and initiatives that build local, regional, and national reputation and volume for key clinical specialties that support UVA Health enterprise goals. He/she is responsible for the disciplined planning and execution of these programs, on time and on budget, under the supervision of the Marketing Director or Marketing Manager. This position is also responsible for additional support for the overall marketing communications team and is responsible for a wide variety of functions that support and build effectiveness in strategic marketing and provider engagement.
Position Compensation Range: $60,236.80 - $96,387.20 Annual
MINIMUM REQUIREMENTS
Education: Bachelor’s Degree in business, marketing communications, or other related field required.
Experience: 6 years of prior marketing PR or ad agency experience required. Prior experience specific to healthcare marketing and/or designated department desired.
Licensure: None required.
PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.
Position Compensation Range: $60,236.80 - $96,387.20 Annual
MINIMUM REQUIREMENTS
Education: Bachelor’s Degree in business, marketing communications, or other related field required.
Experience: 6 years of prior marketing PR or ad agency experience required. Prior experience specific to healthcare marketing and/or designated department desired.
Licensure: None required.
PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
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