Oakley

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GENERAL FUNCTION

This role will be responsible for developing a deep understanding of the consumer by category to create a long-term pipeline of innovations and commercialize new innovation for our portfolio of eyewear brands. Our category development lead will oversee development of innovation product ideas/concepts/claims, category innovation strategies, and new eyewear technology spaces (in conjunction with product development) while leading cross-functional project teams to develop the new products from concept to launch readiness.

MAJOR DUTIES AND RESPONSIBILITIES

• Understand and drive the consumer journey specific to the category:
• Focus on how to expand the category to accommodate/cover the consumer journey from entry to exit
• Global category expert with a focus on driving category knowledge, innovation and overall growth plans
• Partners with Consumer Insights to drive global research plans
• Category insights, consumer/market trends and competitive landscape
• Consumer validation of product/technology idea
• Leads overall category innovation/portfolio development plan and growth strategy
• Includes new concepts /proposition for the next 3 – 5 years
• Partners with Product Development team to ideate/develop new technology
• Product development and operations validation
• Develop and complete marketplace/size of the prize analysis
• Responsible for developing & supporting consumer segmentation strategies for global markets
• Works with Brand Marketing teams to provide insights and direction for innovation launch plans/campaigns
• Collaborate with Global Category Director, Trade Marketing to develop and execute full consumer/shopper category plans.
• Partners with Product Development, Consumer Insights and Business Insights to drive category/brand innovation planning and development

BASIC QUALIFICATIONS

• Bachelor’s degree
• 10+ years of experience in marketing/brand marketing, business/category development/management
• Marketing, brand management, innovation or strategy experience in consumer goods or over the counter
• 2+ years of dedicated/primary focus on innovation
• P&L/budget management, business development and project management experience
• Experience leading within a matrix organization, integrating or leading cross functional teams/efforts
• Category Management/analysis and Consumer insights experience
• Experience/strong knowledge of brand marketing
• Global or multiregional business experience
• Strong strategic thinking combined with brand marketing expertise
• Equally comfortable with strategy development and driving execution
• Skilled in managing a complex portfolio and executing business analytics
• Capable to lead through influencing; able to build strong working relationships with a diverse group of internal stakeholders
• Ability to engage with senior management
• Strong sense of ownership and problem solving abilities; ability to manage multiple projects while focused on key priorities
• Team player and comfortable working with colleagues across different functional areas
• Embraces change and transformation within organization

PREFERRED QUALIFICATIONS

• Previous experience in eyewear, fashion or apparel
• New product development/management experience

Pay Range: 138,420.34 - 197,113.04 

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com. 

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.