Downtown Music Holdings (Downtown) is a modern global music company committed to building a more equitable music industry. We help millions of creators, rights holders and their partners to manage their music as a business and get paid fairly for their work. We service over 20 million music assets across North America, Europe, South America, Africa, Asia, and Australia, including some of the most well-known songs in popular music. Downtown is the world's most expansive group of music services, supporting creators and the businesses that support them, from every level. CD Baby and Soundrop represent the direct-to-creator channels within the Downtown ecosystem.
CD Baby, “by artists for artists”. We are the world’s largest digital distribution platform for independent artists. We empower creators to distribute their music on Spotify, Apple Music, Instagram, YouTube, Amazon Music, Pandora, Facebook, TikTok, and 150+ other platforms around the world. We manage the single largest independent sound recording catalog in the music industry and have paid out nearly $1 billion in earnings to independent artists since our inception more than 20 years ago. CD Baby is owned and operated by Downtown Music Holdings.
Throughout its 25+ years, CD Baby has led the industry in creating educational and support materials designed to help empower creators and build sustainable careers in music. Through direct digital advertising, social media and email marketing campaigns, events, industry partnerships and media relations, the CD Baby marketing team designs plans to reach creators where they live, with the services they want and need.
The CD Baby and Soundrop marketing team is responsible for prospecting, nurturing, converting and retaining clients throughout the D2C brands. This unit operates in a nimble and agile environment, using tools such as Salesforce,Miro and Zendesk to manage a large existing client base and a competitive environment for acquiring new customers.
This hybrid role is open to candidates based in Portland, Los Angeles, or New York City.
The Role:
We are seeking a highly skilled and dynamic individual to join our team as Senior Vice President, Marketing. In this role the SVP, Marketing develops the strategy and leads the global end-to-end execution of marketing plans for CD Baby and Soundrop, with an eye for high-growth initiatives. As SVP, Marketing, you will partner with the leadership team to identify strategic priorities and create marketing campaigns in support of the company goals. You will coach your team and demonstrate collaborative partnership across the organization. The right person for this role combines real world, hands-on marketing and leadership experience with the ability to see the big picture and plan for long-term success.
One of the most important initiatives for the SVP, Marketing is developing a strong team of marketers who can successfully take the company into the future. You will oversee the CD Baby and Soundrop marketing organization which includes brand marketing, product marketing, marketing communications and creative to support customer acquisition and retention.
Planning & Implementation
Leading
Budgeting & Measuring
Demonstrated experience in the following areas:
CAREER DEVELOPMENT / EQUAL EMPLOYMENT OPPORTUNITY
In order to provide equal employment and advancement opportunities to all individuals, CD Baby does not discriminate in employment opportunities or practices on the basis of sex, age, race, color, national origin, sexual orientation, religion, marital status, genetic information, veteran status or disability.
COMMITMENT TO DIVERSITY
CD Baby is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills, experience, and unique perspectives. This commitment is embodied in company policy and the way we do business and is an important principle of sound business management.
ADA POLICY
It is Company policy not to discriminate against qualified individuals with disabilities in regard to application procedures, hiring, advancement, discharge, compensation, training, or other terms, conditions and privileges of employment.
Any individual who can be reasonably accommodated for a job, without undue hardship, will be given the same consideration for that position as any other applicant. The People Team is responsible for implementing this policy, including resolution of reasonable accommodation, safety and undue hardship issues.
Final Notes
Downtown provides base salary ranges for all positions located in the United States at the time of posting. The hiring range for this position is $180,000 - $220,000 annually. As a candidate for this position, your salary and related elements of compensation will be contingent upon various factors including, but not limited to, work experience, geographic location and relevant skills. Downtown is committed to providing a comprehensive market-competitive total rewards program for its employees which includes medical, dental, and vision, life insurance, 401(k) match and generous paid time off. This range does not include any other variable compensation components.
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