Location: New Delhi
Sponsorship Available: No
Relocation Assistance Available: Yes
The position will primarily be responsible for fueling data driven decision making at Goodyear. This includes championing data analytics and tools available with the APAC regional teams as well as developing custom analytics for India. This includes the entire gamut of data analysis from basic descriptive data analysis to using advanced predictive techniques. Data storytelling is a key aspect of the role as the analytics will need to be connected to the business strategy and drive actions.
A secondary objective of the role is to assist with market research initiatives in line with the APAC and India business strategy. This again includes repurposing consumer insights available in other APAC regions as well as customized India customer/consumer insights generation. This role encompasses all phases of research along the brand's lifecycle continuum, including brand tracking, segmentation and positioning, brand health and product life cycle management activities.
The role will report to the VP - Consumer PBU and will work closely to define the India Insights & Analytics strategy.
All of the above will require:
1. Working closely with in-market teams, cross functional teams (e.g. Supply chain, Trade Marketing etc. ), and data/research agencies
2. Presenting data and insights to the stakeholders.
3. Planning, budgeting, and engaging with procurement for RFPs and payments.
4. Ensure continuous alignment and strategic partnership with APAC, India, and Country Marketing and Executive Leadership
Primary Duties/Responsibilities
Retail data analysis:
Implement Regional tools and build custom data analysis tools for India, to drive business growth:
Industry forecasts:
Ad hoc data analytics:
Data Reporting:
Consumer and Customer Insights
While this is not the primary responsibility, the role might be required to support (and in some cases, even design and lead) Consumer/Customer research activities from time to time.
Experience
Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.
Goodyear is one of the world’s largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
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