JOB DESCRIPTION:
Digital Engagement Specialist
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works at Umraniye location in the Nutrition division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading to help get the nutrients they need to live their healthiest life.
What You’ll Do
Execute all digital marketing strategies, including website, social media, SEO/SEM, paid advertising, email marketing, and display advertising campaigns
Website:
- Ensure all websites content is current and user friendly for external audiences
- Update website copy and featured content
- Website user experience and functionality testing
Social Media:
- Support the division’s social media presence, recommend strategy and lead execution on social media platforms, including: Facebook, Instagram, LinkedIn, Twitter and other channels to be determined
- Create and execute social media content calendar
Email Marketing:
- Timely development and distribution of regularly scheduled and ad hoc promotional emails to opt-in communities, recommend strategies to expand the size and level of engagement for opt-in mail lists
- Write, build and deploy email campaigns
Event Promotion & Partnerships:
- Drive related digital promotional activities for events and/or partnerships. This includes leveraging web, social and ad channels with localized and global content to promote the events and/or speakers therein or partners
Reporting & Accountability:
- Report on key metrics associated with their work areas on a scheduled basis
- Establish KPIs, benchmarks and reports for all digital marketing efforts
- Utilize Google Analytics to track and provide insights on website user behavior
- Track email and social engagement, provide recommendations to improve performance
- Provide monthly reports on analytics
- Manage digital campaign timelines and budgets, as well as coordination of the production of any required campaign assets
- Constantly improve personal knowledge of digital marketing practices
- Provide comprehensive analysis, insights, and recommendations for improvement by leveraging analytics data that identifies key areas that help increase traffic, ROI, and overall performance of marketing campaigns
Special Projects:
- Will be asked to contribute to and support additional strategic marketing initiatives as they emerge.
Required Qualifications
- Bachelor’s degree in Marketing or related field is required
- 2+ years of digital marketing experience, including hands-on experience executing social media, website and email marketing campaigns
- Experience working with Salesforce Marketing Cloud or Salesforce CRM
- Experience working with Google AdWords and Google Analytics
- Experience working with Facebook Advertising
- Proficient with Microsoft Office, Google Docs and related web tools
- Experience working with a broad range of additional platforms is strongly desired
- Fluent in web, social and advertising metrics
- Experience in optimizing landing pages and user funnels
Preferred Qualifications
- Working knowledge of web design principles and best practices
- Ability to manage multiple projects
- Ability to work within a team and as an individual contributor in a fast-paced, changing environment
- Ability to leverage and/or engage others to accomplish projects
- Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
- Multitasks, prioritizes and meets deadlines in timely manner
- Strong organizational and follow-up skills, as well as attention to detail
Apply Now
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Sales Support & Administration
DIVISION:
ANI International Nutrition
LOCATION:
Turkey > Istanbul : Saray Mah Dr Adnan Buyukdeniz Cd Umraniye
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
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