Roche

The Position

Roche Services & Solutions (RSS) - Budapest, Hungary

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. 

That’s what makes us Roche.

About the Global Digital Hub:

The Global Digital Hub has newly been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

About the position:

You will be reporting to Chapter Lead Global Digital Hub - Marketing Automation. The role is responsible for day-to-day production of digital marketing campaigns and programs, specialised for U.S. in the Adobe Marketo, in the Digital Hub for the Marketing Automation Chapter. The role acts as a subject matter expert role of marketing automation tool, to reach Global Digital Hub’s key objectives and business goals by supporting business partners and stakeholders in owning and executing email marketing and marketing automation programs and projects. The role is responsible for working with Diagnostics Division's U.S. affiliate, in executing on the digital strategy related to Roche events, products, services or any other marketing automation projects in Marketo.

As a qualified specialist, you will:

• Be responsible for effective project and/or product management to support global marketing’s strategy and tactics. Includes providing direction to internal partners and/or external agencies, management of project timelines, project measurement, and tactical execution
• Work with key stakeholders to build contextual transactional and outbound email communication and nurture campaigns leveraging valuable product data to give users key insights into their account, driving user engagement 
• Support affiliate E2E marketing campaigns and ongoing campaigns from global/regional/affiliate stakeholders per request; test and analyze workflow; and identify tactics for improvement
• Operationalize marketing automation programs to support demand generation campaigns, nurture campaigns, retention, etc.
• Facilitate tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed

What can you bring to our team:

• University or College Degree in a related field (Computing and IT, Communication or Digital Marketing)and 2+ years of professional email marketing experience; preferably in a global environment with an established track record of developing automated campaigns
• Knowledge of HTML, CSS, and JavaScript in the context of email marketing and landing page development
• Excellent understanding of user journeys and campaign logic
• Previous Marketing Automation Tool knowledge is a must, preferred Marketo or Salesforce Marketing Cloud or Eloqua or Hubspot or Braze
• Great attention to details, customer-focused behavior in everything you do, great interpersonal and communication skills, proactive approach and positive mindset
• Quick learner, passionate about technologies

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
• Excellent benefits & flexibility: competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. We also ensure flexibility, to help you find your balance: home office is a common practice, and its conditions can be tailored for employees according to needs. We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
• A global diverse community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about. 

Discover the Roche Services & Solutions Center and how we work together as a truly global team! 

#GlobalDigitalHub# #RSS#

Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process: https://go.roche.com/budapest-data-privacy-notice-candidate

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

The Roche Services & Solutions as well as People Support Solutions organisations located in Budapest provide end-to-end business solutions for Finance, Procurement, IT, Communications, People & Culture (Human Resources) and beyond to our Roche colleagues across the EMEA region. Today Roche employs altogether around 1400 employees in Hungary.

Roche is an Equal Opportunity Employer.