Who we are
SeekWell is the parent company of 1-800 Contacts, Luna, and Hello Eyes. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, disruptive products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built a great company and changed an industry by putting the customer first, always. The best is yet to come.
Why you want this job
- You’ll work for one of the top companies in Utah – so that’s cool! You’ll also get support from various teams throughout the organization as you’ll work closely on an aligned business initiative – storefront personalization. You’ll join a growing and dynamic team to improve the customer experience and positively impact the business.
- Sound good? Keep reading.
What you’ll do
In this position, you will play a pivotal role in personalizing the customer experience across key touch points on our web and app storefronts. You’ll drive campaigns to test into more targeted messaging across channels to deliver on key business outcomes that drive both increased retention and acquisition. You’ll spend a lot of your time in our Customer Data Platform (Redpoint) to refine the customer segmentation approach and in our analytics tools (Adobe, Tableau, Power BI) synthesizing data and campaign performance to determine the next steps. This role is highly collaborative, interacting with both technical and creative team members day-to-day, all working together to deliver a more personalized experience for our customers. This is a unique position that blends strategy and execution, offering exposure across a number of internal teams.
Key areas of focus for the job:
- Customer segmentation
- Leverage owned customer data to personalize our storefronts, delivering the most relevant message to positively influence key business outcomes
- Become an expert in customer data and master the customer targeting capabilities of our Customer Data Platform (Repoint)
- Reporting and analytics
- Launch and monitor A/B personalization tests across our web and app storefronts
- Interpret campaign test performance and translate into key takeaways for the business/next steps
- Distribute results to teammates and stakeholders
- Test, learn and iterate
- Approach customer experiences in your scope with a constant pursuit of a better way; continuous refinement of messaging through thoughtful testing and optimization across web, app, and our call center platforms
- Collaboration and coordination
- Guide timely and accurate execution of projects through creative and development in our project management tool (Jira)
- Be an active participant in the team dialogue; we want your POV on things!
- Build and maintain cross-functional relationships with our web and app teams to identify opportunities where we can continually improve personalization for our customers
Why we will love you
- 2-3 years of digital marketing experience
- Web/app eCommerce experience is a plus
- Experience in a/b or multivariant testing; solid understanding of marketing metrics to effectively analyze campaign performance
- Proficient in Excel; proficiency in Adobe, Tableau or Power BI is a plus
- Experience working in a Customer Data Platform is a plus (Redpoint, Salesforce, Braze, etc.)
- Track record of customer segmentation and developing marketing campaigns that deliver on business KPIs (conversion, revenue, orders, AOS)
- Effectively manage your time and maintain focus on priorities
- Confidence to challenge norms (with respect) but ask questions to understand first
- Energetic, curious and proactive
- Solution-oriented, creative problem solver
- A sense of humor and openness to feedback (you give as good as you take)
Who you are
- Humble, hungry, and smart
- Technical aptitude
- Resourceful
- Self-motivated
- Collaborative
Perks
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
#LI-Hybrid
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