Fendi

Position:

To promote the FENDI brand awareness through the implementation of effective marketing and communications programs, specifically Events and Media, in Singapore, Malaysia, and supporting other SEA markets.

Together with the Marketing & Communication Director, SEA and Australia strategize the brand development and initiatives, aligning with merchandising and retail under global brand guidelines and parameters.

Profile:

Marketing:

• Responsibility for marketing and communications activities within SEA
• Preparation of proposals and budgeting for all events
• Overall marketing budget management
• Inter-department collaborations with merchandising team, retail teams and Omni-channel teams.
• Keep abreast of competitor communications strategies and track their activities in the market.

PR:

• Establish and strengthen partnerships and connection with SEA Key Press and stakeholders
• Develop and activate KOL communications strategy including celebrity and KOL management
• Negotiation and planning of media partnerships to communicate brand stories and messages
• Sample buy and inventory management
• Regular weekly collaboration with APAC team on daily, weekly, monthly campaign reports

Event Management:

• Plan & execute product launches, PR and in-store events in line with the brand guidelines and objectives

Media:

• Cooperate with SEA media agencies to plan and manage print and outdoor advertising
• Explore new print and OOH opportunities
• Media budget management
• Work closely with Merchandising & Visual Merchandising teams for new product launches.
• Support Manager in handling all client queries and complaints in media.

Additional information:

REQUIREMENTS

Relevant Experience and Training:

• Degree holder in marketing or related disciplines
• Minimum 5 years working experience in marketing
• Related industry experience (Luxury fashion) preferred

Relevant Knowledge, Skills, Abilities:

• Able to work independently but also collaboratively with cross functional teams
• Strong attention to detail, and good analytical skills
• Experience in Media, Digital and Events Management a plus
• Pro-active, creative and willing to think "outside the box" and results oriented
• Good interpersonal and communication skills
• Presentable, with good personal attitude.
• Excellent command in written and spoken English
• Strong skills in Microsoft office especially Excel and PowerPoint