Siemens

We are looking for an experienced Marketing Professional to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. The perfect fit candidate will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. He/ She will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Experience with lead generation campaigns is highly desired.

1.Website Development and Maintenance:

• Design, develop and maintain the company website to ensure it is user-friendly, visually appealing, and up to date.
• Optimize websites for SEO (Search Engine Optimization) to improve search engine rankings.
• Implement responsive design to ensure a seamless experience on various devices.
• Integration of internal platforms to ensure an optimized customer& interaction flow.

2. Social Media Management:

• Manage and schedule posts on social media platforms to maintain an active online presence.
• Monitor social media analytics to track engagement, reach and conversions.
• Develop and implement social media advertising campaigns.

3. Email Marketing:

• Create visually engaging email templates and newsletters.
• Segment email lists for targeted marketing campaigns.
• Analyze email campaign performance and make improvements based on data.

4. Graphic Design:

• Design marketing collateral such as brochures, flyers, posters, and banners.
• Create visual assets for online ads, social media posts, and blog articles.
• Ensure consistency in branding across all design materials.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Improve user experience trough design.

5. Analytics and Reporting:

• Generate reports and analyze metrics to measure the effectiveness of marketing efforts.
• Use insights to make data-driven decisions and optimize strategies.

6. User Experience (UX) and User Interface (UI) Design:

• Enhance the user experience on websites and digital applications.
• Create intuitive and visually pleasing user interfaces.
• Conduct user testing and gather feedback for continuous improvement.

7. Data Collection and Management:

• Collect and organize customer data, including contact information, purchase history, preferences, and interactions.
• Ensure data accuracy and consistency within the CRM system.

8. Customer Segmentation:

• Divide the customer base into segments based on demographics, behavior, and preferences.
• Customize marketing and communication activities for each segment.

9. Communication and Engagement:

• Communicate with customers through various channels.
• Send personalized messages to build relationships and encourage repeat business.
• Running surveys; Digital savvy

Skills

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C and B2B social media, Google AdWords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools
• Skills and experience in creative content creation
• Graphic design knowledge: Photoshop, Illustrator, InDesign.
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

Being part of our team:

Siemens Healthineers is a leading global medical technology company. More than 48,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.

Your cultural fit:

Our unique team spirit arises from embracing different perspectives, open debate, and the will to challenge conventions. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we want you to seek, implement and celebrate your best ideas.