Blackbaud

About the role: 

EVERFI from Blackbaud is seeking a Product Marketing Manager who can serve our suite of Financial Capability products for K-12 students and adult consumers. As the product marketer, you will be tasked with the design and execution of key product marketing initiatives, participating in the strategy and development of new offers in addition to supporting existing offers. Key initiatives include communication of product updates and new product launches, evaluating/quantifying market and market opportunity, pricing and offer management, sales enablement and development of sales assets, market segmentation, and reporting on offer performance. This individual will work and collaborate closely with the Product Team, Demand Generation, Digital Marketing, and others to inform and engage Sales, Enterprise Marketing, and Customer Success to ensure market growth and customer retention.

What you’ll be doing: 

• Establishing positioning and messaging for solutions; collaborating on investment strategy to ensure solutions deliver measurable outcomes and value to customers. 
• Leading offer development and commercialization of stand-alone and bundled offers. 
• Leveraging standardized reports and dashboards to track the performance of key offers and inform key stakeholders. 
• Developing and socializing recommendations to GTM teams to optimize offer performance. 
• Collaborating on a marketing plan, including market sizing, segmentation, key plays, and strategies for increasing market share and retaining/expanding existing customers. 
• Understanding the competitive dynamics of targeting, positioning, pricing, packaging, and differentiation for assigned portfolios. 
• Creating Product Marketing related content, including playbooks, pitch decks, and website content. 
• Educating internal stakeholders and the market on how each product within the portfolio provides unique value and articulate the outcomes experienced by customers via case studies, conference materials, and thought leadership. 

What we’ll want you to have: 

• 3-5 years of SaaS Product Marketing experience 
• Experience and proven track record of driving adoption, growth, retention, and results
• Proven record of thriving in a matrixed environment with the ability to drive initiatives to completion through other people without having direct supervisory responsibility 
• Exceptional ability to conceptualize and create product content; able to write quickly and concisely for non-technical audiences 
• Experience with Salesforce, Marketo, SalesLoft 
• Proficiency with MS Word, PowerPoint, and Excel; ability to build and manipulate simple financial models a plus 
• Prior experience working with financial services industry clients is preferred 
• Knowledge of buyers, including purchasing patterns, operational challenges, content consumption behaviors, information requirements, competition, industry influencers, and decision-makers 
• Knowledge of SaaS product lifecycle and a flair for communicating product innovation 
• Knowledge of the customer lifecycle and how each aspect of marketing supports those who engage with and support our customers in purchase, renewal, adoption, and usage 

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Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

A notice to candidates: Recruitment Fraudulent Alert: Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com. 

The starting base pay is $77,700.00 to $104,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:

• Medical, dental, and vision insurance
• Remote-first workforce
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Volunteer for vacation
• Opportunities to connect to build community and belonging
• Pet insurance, legal and identity protection
• Tuition reimbursement program