Focus Brands LLC

Essential Functions

• Social Media Responsibilities
• Serves as the organization's organic social media strategist, which encompasses organic social content, influencers, and social collaborations, responsible for keeping up with social marketing, influencer and partnership trends, applications, and experiences, to champion the growth of the social media team's expertise and capabilities.
• Responsible for the hands-on planning, coordination and management of the development, execution, and financial administration of social media strategies for the department.
• Responsible for overseeing the creation of social media strategy (brands) to drive brand awareness and reputation, while increasing the retention and engagement of customers across all owned social media strategies
• Oversees the development of Organic Social Media Content by using customer and consumer personas, insights and customer research, in partnership with the social media managers, in-house creative team, and social media content agency.
• Ensures the strategic use of online brand fans, influencers and media to increase engagement and audience of owned social media channels
• Works cross-functionally to ensure the social media team effectively supports brand promotions, LTOs, loyalty programs, offers, and new product launches across social platforms
• Works with digital marketing team to ensure alignment across paid and organic social media strategies
• Partner with internal creative teams and content agency to develop processes that enable high quality organic social content
• Work with PR leadership team to ensure the social and PR teams partner closely to promote and drive press coverage
• Works closely with marketing and paid digital teams to build company-wide integrated social media strategies
• Works closely with guest relations and crisis communications leadership teams to ensure any social media issues or guest complaints (actual or realized) are completed by the team to aid in the increase in brand OSAT scores.
• Aligns with international marketing team to ensure brand social media guidelines are being followed and all tools and resources are available to teams.
• Influencer and Partnerships Responsibilities
• Responsible for the hands-on planning, coordination and management of the development, execution, and financial administration of influencer and partnership strategies for the department. The partnerships might include brands, social media individual influencers, athletes, celebrities, and NIL opportunities (collegiate athletes)
• Responsible for overseeing the creation of influencer and partnership strategies to drive brand awareness and affinity, while increasing the acquisition of customers across all partnership and influencer programs
• Oversees the development of Influencer programs and strategies.
• Partners with social media managers on all Celebrity Endorsement Programs and strategies with a social component.
• Develops company-wide brand influencer and brand collabororations approach, both reactive and proactive, paid and earned
• Collaborate with brand, loyalty, digital, and PR teams to elevate influencer and social forward partnerships into 360 campaigns, when applicable
• Works closely with PR and marketing leadership team to build go-to-market briefs and creative foundation that enable the team to develop integrated strategies
• Leverages influencers and brand collaborations to differentiate the Brands within the social space and elevate the social channels to feature more than just brand or product focused content
• General Responsibilities
• Budgeting for Organic Social Media, Influencer and Partnerships Strategy
• Member of the Communications Department leadership team, responsible for representing the strategic needs and efforts of the social media team
• Recommends, develops, and executes social media, influencer and collaboration plans and campaigns for key company-wide strategic initiatives.
• Leads social media team (breakdown as follows):
• 3 Social Media Managers
• 4 Specialists
• Holds others accountable for conducting business in a legal and ethical manner while complying with policies, laws, and regulations related to business and employment.
• Oversees people processes and programs across the team to ensure talent for current and future needs by providing operational, functional, and technical leadership.
• Attracts, retains, and develops highly effective professionals and support staff.
• Cultivates a bench of leadership and talent to deliver results and support future growth.
• Determines work methods and directs the work of associates.
• Drives the establishment of performance goals and provides on-going feedback, coaching, and development to enhance the team's performance and capability, to facilitate open communication, and to encourage continuous performance improvement.
• Evaluates and determines the hiring, promotion, salary recommendations, and all employment-related decisions.
• Identifies individual and team skill gaps, developmental areas, and opportunities (e.g., training, special assignments, projects, etc.) to advance individual and team capability.
• Recognizes initiative, innovation, and work well done to create a positive work environment of excellence.

Job Summary

Reporting to the SVP, Corporate and Brand Communications, the Director, Social Media Strategy is responsible for the organic social media strategy for all brands within the Focus Brands portfolio, including all branded and owned.social media, social media influencers, social partnerships and organic social media projects and initiatives. The position oversees the development, management and execution of all team members, agencies and consumer social media, community engagement and management of social media partnerships to create a differentiated platform to drive business results that impact sales, consumer behavior and preference, while elevating the brands' reputation.

Work Location

Fixed Hybrid-Atlanta

Required for All Jobs

Alternate Posting Locations

Education

• Bachelor's degree in marketing, journalism, communications or related field is required

Work Experience

• Ten to fifteen years' experience in a social media/communications/PR role either in-house or with an agency, with a minimum of five years' experience in managing departments responsible for organic social media, community management, and influencers and partnerships
• In-depth understanding of and passion for organic social media and influencer programming
• Demonstrated experience and leadership in managing a comprehensive strategic social media, communications, and earned media program to advance an organization's mission and goals
• Experience in planning, writing, editing, and production of social media assets, social copy, marketing materials, and leveraging social media platforms and tools to monitor and measure social impact.
• Experience in building, mentoring, and coaching a team of communications specialists

Skills & Abilities

• Demonstrated skill and comfort in proactively building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements
• Creative and thoughtful on how new media technologies can be utilized
• Innovative thinker, with a track record for translating strategic thinking into action plans and output
• Excellent judgment and creative problem solving skills, including negotiation and conflict resolution skills
• Superior management skills; ability to influence and engage direct and indirect reports and peers
• Self reliant, good problem solver, results oriented
• Ability to make decisions in a changing environment and anticipate future needs
• Excellent and persuasive communicator
• Energetic, flexible, collaborative and proactive; a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives
• Exceptional written, oral, interpersonal and presentation skills and the ability to effectively

Travel Requirements

• May be required to travel up to 25% of the time

Licenses/Certifications