Baker & McKenzie

The Global Marketing and Business Development Lead - Dispute Resolution (DR) & Investigations, Compliance & Ethics (ICE) will develop the go-to-market strategy, Plan, and global BD & marketing programs for the Global Practice Group (the "Group"), working closely with the Global Steering Committee.

Responsibilities:

Client

• Work with sector BD and client teams to promote the Global Practice Group's (GPGs) services and drive more profitable, institutionalized client relationships
• Research the target global clients
• Collate research and client intelligence to understand market needs and the competitive landscape 
• Support implementation of strategic BD programs 
• Provide content for input into cross-regional high-value pitches

GPG Marketing

• Define the Practice Group (PG) value proposition to communicate through core marketing materials and engaging campaigns and events
• Establish a differentiated value proposition and associated messaging and integrate them into core marketing materials
• Create a core set of client-facing global marketing materials to include; global capability statements, pitch materials, a curated list of landmark deals and matters, case studies
• Shape high-impact events to deliver the pipeline of opportunities and ROI

GPG Services

• Develop distinctive client solution(s) to equip our partners to sell/capture high-value client work and establish the firm as counsel of choice
• Focus on high-value growth opportunities
• Collaborate across PGs/IG to develop high-value solutions 
• Identify and promote related experts and experience

Brand and profile

• Raise the profile of the Firm internally and externally (thought leadership, seminars, etc) 
• Develop high-impact global campaigns to raise the profile of the group and selected lawyers 
• Lead on internal global townhalls and strategic communications

Skills and Experience:

• Significant post-qualification business development and/or marketing experience in a law firm or business services organization
• Must have Dispute Resolution, Investigations, Compliance & Ethics or International Arbitration experience.
• Excellent English language skills (verbal and written) and the confidence to communicate in a multi-cultural, multi-level environment
• Experience working directly with senior counterparts on strategy and execution
• Management experience with direct reports
• Excellent time management and organizing skills; ability to prioritize and manage time to meet deadlines
• Strong word processing and spreadsheet skills