SLK

Campaign Management:

• Lead marketing campaigns from the idea stage through to their execution and optimize to generate leads and nurture them across various platforms
• Set up relevant workflows, automate lead nurture process via HubSpot to further qualify them
• Monitor campaign performance and adjust strategies to maximize results

Paid Marketing:

• Manage and optimize paid advertising campaigns across Search, Programmatic and Social channels such as Bing, Google, LinkedIn and other ABM platforms
• Monitor budget allocations and ensure cost-effectiveness (CPLs)
• Run A/B tests to optimize campaign performance

SEO:

• Should have good understanding of SEO - On-Page/Off-Page/Technical
• Work with partners to ensure there is improvement in organic traffic and inbound leads for relevant business services
• Manage basic website updates and testing on WordPress.
• Stay updated on SEO trends and algorithm changes to adapt strategies accordingly

Social Media Management:

• Develop and implement social media strategies to increase awareness and engagement.
• Create and manage social media calendar for various platforms

Reporting:

• Generate regular reports on the performance of digital marketing campaigns
• Manage and update reports to keep track of brands organic performance
• Keep a track of websites asset repository and publish it for internal usage