Thermo Fisher Scientific

Job Description

The Marketing Specialist is accountable for the execution of impactful marketing strategies and campaigns to achieve BID financial success in SEA and Taiwan.

• Collaborate and align with the assigned Sales Region, BU and global marketing to develop annual marketing strategy and plans to achieve revenue and profitability targets.
• Collaborate with global, APJ (Asia Pacific and Japan) and regional cross functional teams to drive effective management and execution of adapted global and regional strategies; as well as build local marketing content and campaigns to drive demand, market penetration and profitable revenue growth.
• Collaborate with APJ RMDs, SEA & Taiwan sales leaders to optimize regional price and attaining realized price targets. Plans and implement country-level NPls, price actions, upgrades and obsolescence of existing products. 
• Proactively monitor competitive landscape including market share, pricing, GTM, product positioning, competitive response campaigns/programs, etc
• Implement regional marketing programs targeting segments that drive demand generation, pipeline health and new contacts in these segments.
• Work with Business Unit Product Marketing, the Sales Region and the global teams on developing go-to-market strategy for new product launches (NPIs) to drive revenue goals and market adoption.
• Support conceptualisation and capture of internal/external inputs, collate and prioritize as appropriate- proactively bring forth recommendations on new strategic venture

Key Responsibilities and Accountabilities:

Marketing Plan - · Plan local market penetration strategy and initiate marketing campaigns to drive business growth and share gain.

Event Management – Actively manage quarterly events planning and review process with Sales and Marketing Operation teams. Co-ordinates all planning and marketing materials (incl. banners, booths, collateral) for large volume of external events, including Conferences, Trade events, Proprietary events and Sales team activity for direct and indirect channel for SG SEA region. Prepare marketing support materials for the regional sales meetings.

Marketing Materials – Supports the development and production of local marketing and training materials (including printed materials, Supply Center materials and promotional items) to support the region and the sales teams, this includes basic design and adaptation of materials as well as production.

Region Segment Campaigns and New Product Launches- Partner closely with Sales, TSS (Technical Sales Specialists), FP&A, FAS (Field Application Specialists) , Marketing Operations, Digital Marketing and Sales Support to co-ordinate and plan key process, events and campaigns to enable effective marketing demand generation.

CRM – Assists the region in development of CRM content, lead generation, profiling, system entries and reporting. Follow up on marketing statistics and review on campaign effectiveness

Budget – Ensure marketing expenditure for the region are on track.

Marketing processes and standards -Comply with marketing standards and follow set processes for routine work. Assist with the development of marketing processes over time. Contribute ideas for improving marketing standards and processes

Digital Marketing- Good understanding of digital platform to develop marketing programs to generate demands

Any other related tasks with are deemed relevant to the role.

Knowledge, Skills, and Abilities

• Bachelor’s degree in Life Sciences
• Experience and understanding of life science, molecular biology, cell culture, synthetic biology, etc products and how it can be applied in Life Sciences research and applied technology
• Background in Cell Biology and cell culture is preferred
• Preferred experienced marketer
• Ability to improve marketing Return of Investment and impact revenue.
• Minimum of 5 years of marketing experience
• Collaborative approach to developing and sharing strategy, tactics and analytics.
• Solid digital knowledge and some experience in using digital marketing and social media to drive demand
• Ability to plan, accomplish and measure with a strong drive to achieve goals.
• Great teammate
• Results oriented person
• Highly self-motivated with ability to manage and prioritize multiple projects
• Analytical, organizational skills, and strong communicator
• Effectively communicates (verbal and written) internally and externally in Chinese and English
• Ability to travel 10-20%

Benefits: We offer competitive remuneration, annual incentive plan and a range of employee benefits! Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation. Thermo Fisher Scientific is an equal employment opportunity (EEO) or Affirmative Action Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment.