Execute all events at all levels, including grassroots, for sports & culture that are relevant to Monster Energy and Burn brands & our key targeted consumers
Entrench yourself & Monster Energy Portfolio in the local sport & culture scenes relevant to key targeted consumers. Develop & maintain relationships with opinion leaders in your market for the key image building scenes in sport, music & culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes in sport, music & culture
Ideas are spawned on the ground at events during interaction with opinion leaders. These ideas will be retained and shared and tested for potential with marketing Team.
Activate & leverage global, national & regional events & properties that fit within established local market business plan -Leverage local media merchandising opportunities
Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Director of Marketing.
Carry out large scale, event based product sampling operations
Control of assigned Budget for both brands
Grow Social media Fans in Facebook & Twitter trough different activities or promotions
Search different promotional to increase sales. Manage Promotional items inventory & logistics to maximize brands’ exposure.
Work directly with Licensing and Apparel and determine what premium items are relevant to our international markets so we can increase more sales. Determine volumes for each country and make sure we meet our Trimester deadlines.
Essential Job Requirements:
More than 5 years experience in Marketing position