Associate Director, Digital Centric Marketing

Axsome Therapeutics

Axsome Therapeutics, Inc. is a biopharmaceutical company developing and delivering novel therapies for the management of central nervous system (CNS) disorders. The Axsome team is a lean, dynamic group of individuals committed to addressing unmet needs for patients with CNS disorders. Axsome is based in New York City.

About This Role:

Axsome Therapeutics is seeking an Associate Director, Digital Centric Marketing who will be responsible for developing and executing digital strategies within Axsome’s Digital-Centric Commercialization platform. Reporting to the Executive Director of Digital Centric Commercialization, this role leads the development and execution of marketing initiatives aligned with asset strategies and objectives. The Associate Director collaborates cross-functionally with Brands, Sales, Market Access, Data & Market Analytics, and other internal and external partners. 

This role is based at Axsome’s HQ in New York City with an on-site requirement of at least three days per week. We are unable to consider candidates who are looking for fully remote roles. 

Job Responsibilities and Duties include, but are not limited to, the following:

  • Drive the development and implementation of integrated, multi-channel Healthcare Professional (HCP) campaign strategies and tactics to direct healthcare professionals to Axsome customer touchpoints. 
  • Implement non-personal, omnichannel strategies to engage healthcare professionals and optimize campaign effectiveness using AI-driven insights. 
  • Lead the development and implementation of digital field tools and resources designed to extend reach, frequency, and impact to HCPs. 
  • Identify appropriate measurements and ROI, and develop comprehensive reporting to evaluate the effectiveness of marketing campaigns. 
  • Lead reviews of promotional materials with Regulatory/Legal/Medical. 
  • Collaborate effectively with sales and marketing, market access, patient support, market research, medical affairs, commercial operations, data and analytics, finance, and other cross-functional partners. 

Requirements / Qualifications

  • BA or BS; MBA or other advanced degree preferred 
  • Minimum 5-7 years of experience in pharmaceutical/biotechnology marketing 
  • Strong digital marketing aptitude and experience 
  • Ability to work on site Monday, Tuesday, and Thursday 

Experience and Knowledge:

  • Demonstrated proactive, creative and entrepreneurial approach 
  • Experience in Generative AI / Business AI 
  • Experience developing, implementing, and working on successful multichannel campaigns 
  • CNS disease experience and/or launch experience 
  • Proven ability to run multiple tasks concurrently under aggressive timelines in a dynamic environment, comfortable with uncertainty and high expectations 
  • Strong project and process management skills, including competency in agency management and budget management 
  • Strong interpersonal and presentation skills 

Salary and Benefits:

The anticipated salary range for this role is $140,000 - $170,000. We encourage candidates of all levels to apply as there may be flexibility on final job title and responsibilities. The salary offer will be based on a variety of factors, including experience, qualifications, internal equity and location. Axsome offers a competitive employment package that includes an annual bonus, significant equity and a generous benefits package.

Axsome is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, sexual orientation, gender identity, ancestry, citizenship, marital status, physical or mental disability, medical condition, veteran status, genetic information, or any other characteristic protected by federal, state, or local law. 

Axsome Therapeutics does not accept unsolicited resumes from recruiters or third-party recruitment agencies and will not pay placement fees for unsolicited candidates that are sent to hiring managers, the HR team or other Axsome team members. Only approved vendors who have been explicitly asked to support a specific search will receive access to our Applicant Tracking System to submit candidates for consideration.

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Confirmed 20 hours ago. Posted 30+ days ago.

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