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DIRECTOR, FIELD MARKETING, India
Ciena may well be the most important technology company you have never heard of. The innovations that wow us (driverless cars), and those we now take for granted (the ability to mobile stream your favorite show) are the products of ingenuity from some brilliant and forward-thinking companies. But those companies rely on Ciena, another vanguard of innovation, to create and advance the underlying networks that bring their breakthroughs to our doorsteps. VR, AI, IOT, 5G … literally none of it would be possible without the mind-boggling technology that makes the internet itself work. For more than 25 years, Ciena has been the global leader in networking strategy, and our technology has been part of the critical infrastructure running within the most advanced companies in the world.
Role overview
This role reports to the Senior Director, Field and Partner Marketing for EMEA, Asia Pacific and India, with a strong dotted line report into the Vice President and General Manager for India.
You will have responsibility across all functions of the role, including strategy, planning, budgeting, execution and measurement of key activities.
Cross functional collaboration is key; helping define the business goals of the region, successful engagement with functional leaders, and translating the ways marketing can help the region achieve their desired results is the task at hand. But no single leader can accomplish these goals by themselves; they must add value to an established and successful field team, be inciteful, leverage past successes and learn from past failures. In the end it’s about applying best practices, honed though experience, for accelerated growth.
Can you be a motivator as much as a manager of people? Can you lead marketing to have a strategic seat at the regional table? Can you build and execute a plan that makes marketing an invaluable part of the India team’s success while leveraging the global marketing organisation for scale and support? And can you do all this with integrity, humility, a keen focus on performance and a desire to build the best field and partner marketing team in the industry? Are you looking for a role that you can really develop into as a marketing professional and leader? If the answer is YES to these questions, we want to speak to you!
Scope of responsibilities:
Provide leadership, guidance and coaching to the India field marketing team to not only deliver on objectives but continually seek new ways to improve how we engage and support our customers and partners.
Provide input and regional insights into the overall global Marketing strategy and maintain a close relationship and best practice sharing with other regional field marketing groups.
Leverage and adapt corporate marketing programs, content and activities to help promote Ciena brand awareness and thought leadership and support revenue growth in India.
Develop and execute on named strategic Account Based Marketing (ABM) plans into key strategic accounts.
Promote and drive the marketing elements of the Ciena Partner Network (CPN) partner program into Ciena’s Carrier Managed Service (CMS) and System Integrator partners, including business plans, marketing plans, Marketing Development Fund (MDF) spend and budget control.
Develop/regionalize solution and application value propositions content for the India market.
Work closely with the global events team to define and execute on India target events based on business and solution focus areas, including defining messaging, target customers, speaking slots.
Work closely with the corporate PR team to define the India PR plan.
Manage third party suppliers – including marketing and event agencies.
Experience
DESIRED PERSONAL ATRIBUTES
Ability to build strong, collaborative relationships across the organization and in particular with the sales team.
Ability to communicate complex ideas in simple terms
Self-directed with initiative to cover responsibilities proactively rather than wait for direction; enthusiastic; able to deal with and clarify unknowns or ambiguity
Ability to identify Ciena business objectives and to lead execution to meet business objectives.
Proven ability to work effectively in diverse teams, e.g. with Sales, Product Management, Finance, Legal and CTO organization.
Good human.
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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.
Ciena is an Equal Opportunity Employer, including disability and protected veteran status.
If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.
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