Inspire Brands

This role will support the social and digital creative strategy across all paid social campaigns – including but not limited to LTO promotions, Offers, Influencers, Merch, and Brand Partnerships for the Sonic brand.

This position supports the Sonic IMC/Social Team, as well as the Social Creative Agency and Influencer Agency, to ensure all assets are delivered on strategy and on time. This position will be responsible for project managing the paid creative strategy as well as the paid influencer strategies. This role is responsible for all paid social creative review processes cross-functionally. This role will be responsible for developing briefs for the social, creative, and influencer agencies on upcoming brand activations to ensure they’re keeping up with trends, business goals, and creative expectations. This role will be responsible for all details of any necessary social production shoots for paid social campaigns. In addition, this role will be expected to develop social content as needed to support the paid social strategy. This role requires strong project management skills to ensure that the team will hit all deadlines and creative is reviewed by all necessary parties. This person will work closely with many other team members across the Marketing Department to ensure social creative is aligning with other department expectations. This position will play a key role in delivering strategic solutions to drive brand relevance online with Sonic’s core targets., This person is expected to make strategic key decisions to ensure projects stay on time and deliver results for the brand.

RESPONSIBILITIES

• Social & Digital Content Management
• Manage the creative development and evolution of all paid social assets to support the promotional calendar for all social platforms including Facebook, Instagram, Snapchat, TikTok, Pinterest, and Twitter
• Manage the Creative review process of all paid social assets cross-functionally, as needed
• Manage social activations with brand partnerships (i.e. Nerds, Oreo, Red Bull)
• Responsible for developing collaborative social executions that support Sonic's social/business goals
• Responsible for keeping up with platform creative optimizations to continue evolving paid social creative
• Develop briefs as needed for Social, Creative, and Influencer agencies for brand activations

EDUCATION AND EXPERIENCE QUALIFICATIONS

• Minimum 4-year degree
• Minimum 2-4+ years of marketing experience required specifically in social creative
• Preferred: Experience with Sprinklr, Workfront, Adobe Creative Suite. Understanding of Social media metrics and ability to analyze performance

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES

• Fluent in Sonic’s top social platform capabilities – Facebook, Instagram, TikTok, Twitter, SnapChat · Strong relationship management skills
• Strong attention to detail
• Team player; collaborative, trustworthy –
• Excellent oral and written communication skills
• Strong creative skills that allow for reviewing creative and providing insightful feedback to the creative team
• Ability to set goals, determine priorities, plan, organize, and follow through on assigned responsibilities
• Excellent project management skills
• Ability to make recommendations and decisions promptly
• Ability to work independently and as a member of a team.
• Ability to work effectively in a fast-paced, ever-changing environment.
• Time management skills.

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

#LIIB