Meta

We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. A successful candidate will have in-depth experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.

Product Marketing Manager - Rx Prescription (Smart Glasses) Responsibilities

• Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption.
• Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit.
• Create go-to-market (GTM) strategy to drive product adoption & engagement.
• Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.
• Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.
• Serve as the subject matter expert on prescription wearer and channel needs and mindsets.
• Manage prescription product claims, content and pricing in B2C and B2B contexts and for wearers with and without insurance.

Minimum Qualifications

• 5+ years of experience in product marketing, product management, management consulting, business strategy or related field.
• Experience in vision correction and/or eye health fields.
• Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies.
• Experience analyzing data, and translating to insights that support product development and go to market strategies.
• Experience leading implementation of complex product or service offerings.
• Experience working with technical partners to translate between technical and consumer languages.
• Experience collaborating with external vendors and partners.
• Bachelor's degree.

Preferred Qualifications

• Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
• MS/MBA degree.

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$128,000/year to $186,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.