Unidos US

SUMMARY

UnidosUS is seeking a Digital Marketing Coordinator who will be responsible for helping to plan, implement and manage the organization’s digital marketing strategy to effectively communicate with UnidosUS’s constituency, help increase brand awareness, improve marketing efforts and support key organizational goals. This position reports to the Director of Digital Marketing. The ideal candidate will have an understanding of advocacy and digital organizing, along with a combination of creative marketing communications skills and technical knowledge.

This position is hybrid and based in Washington, DC.

Salary: $54,856 - $68,551

Essential Functions

• Help support, execute and optimize digital marketing strategy, campaigns and projects across channels.
• Plan and implement digital efforts to attract supporters, advocates, subscribers, event attendees.
• Maintain the organization's websites, microsites and campaign landing pages. This includes coordinating with editorial and design teams on content development, collaborating with internal departments to ensure content is updated, and making sure all digital properties are optimized for search, responsiveness, page speed, etc.
• Create email and text marketing campaigns in support of various activities, including calls to action, civic engagement, fundraising appeals, event promotion and other initiatives.
• Help deploy and manage paid advertising campaigns across multiple digital platforms.
• Develop campaigns aimed at new supporter acquisition; manage and help grow our supporter lists adhering to email/text marketing best practices.
• Assist with digital video streaming and in-house production, including uploading and archiving video content and maintaining assets.
• Monitor digital analytics and create reports measuring goals and KPIs.
• Identify innovative digital marketing ideas in support of key program or organizational goals.
• Expectation that occasional work will be completed outside of working hours may be required.

Qualifications & Requirements 

Education and Experience 

• Bachelor's degree in marketing, communications, or related field.
• Minimum 3 years of experience as a Digital Marketing Coordinator or similar role.
• Understanding and/or interest in the Latino community and the issues the organization focuses on education, economic empowerment, health, immigration, and civic engagement.
• Proficient with content management systems (WordPress or similar).
• Knowledge of HTML and CSS.
• Understanding of digital media metrics and familiarity with tracking/measurement tools (Google Analytics, Google Tag Manager, etc.).
• Experience with digital advertising (search, display, social) and platforms (Google Ads, Facebook Ads Manager, Twitter Ads, LinkedIn).
• Familiarity with marketing automation platforms (Phone2Action, MailChimp, etc.).
• Experience creating signup forms and calls to action.
• Strong grasp of digital marketing best practices, from SEO to list segmentation.
• Familiarity with virtual event platforms and event apps.
• Project management experience and strong time-management.
• Up to date on the latest trends, technologies and best practices in digital marketing.
• Demonstrated experience with and knowledge of the Latino community.

Desired Qualifications

• Bilingual (English and Spanish) skills.
• Knowledge of the video production and post-production process; livestreaming.

Skills and Abilities 

• A steadfast commitment to UnidosUS mission, vision, and values Excellence, Accountability, Respeto.
• Commitment to U.S. Latino community, Latino non-profit organizations, and the Latino market.
• Critical thinker with attention to detail and problem-solving.
• Team player with excellent interpersonal and communication skills.
• Ability to multi-task, work autonomously and follow workflow processes.

Competencies 

• Technical Skills--Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Teamwork--Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Quality--Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.

COVID-19 Considerations: 

• All employees are required to be fully vaccinated against COVID - 19. 

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ABOUT US

UnidosUS, previously known as NCLR (National Council of La Raza), is the nation’s largest Hispanic civil rights and advocacy organization. Through its unique combination of expert research, advocacy, programs, and an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico, UnidosUS simultaneously challenges the social, economic, and political barriers that affect Latinos at the national and local levels. For more than 50 years, UnidosUS has united communities and different groups seeking common ground through collaboration, and that share a desire to make our community stronger. For more information on UnidosUS, visit www.unidosus.org or follow us on Facebook, Instagram, and Twitter.

Employment with UnidosUS is contingent upon the successful completion of a background screen.

EQUAL OPPORTUNITY EMPLOYER. All qualified applicants will receive consideration without regard to race, color, national origin, marital status, religion, gender, age, disability, sexual orientation, gender identity or expression, personal appearance, family responsibilities, political affiliation, or enrollment in a college, university, technical school, or adult education.