TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
Team Intro
TikTok Promote is a lightweight promotion tool that allows users to easily create and run ads on TikTok platform, achieving their business goals. Our mission is to help SMBs grow by introducing and guiding them to use the right solutions offered by TikTok, ultimately helping to grow TikTok’s long-term revenue for the SMB segments.
Position Intro
We are looking for a seasoned product manager who is passionate about online advertising, payment solutions, product management, and empowering small and medium-sized businesses to join our team. The ideal candidate has a proven track record demonstrating strong analytical skills, strategic thinking and decision making in an ambiguous market; with experience supporting Small Business Growth and/or Ad Industry.
Responsibilities
1. Responsible for TikTok Promote product requirements strategy, management, and iterative promotion work, including but not limited to ads creation flow, payment solutions, efficiency tools, data analysis, etc., working with the team to create a leading one-stop mobile(in TikTok) advertising tool in the industry.
2. Understand advertising requirements of creators, eCommerce sellers and other types of advertisers. Clearly define the requirements and set measurable metrics and goals for product development. Design reasonable product plans, expected indicators, and experimentation methods, coordinate department and cross-department resources to ensure the smooth progress of projects.
3. Analyze the characteristics of different advertisers' demand scenarios, gain in-depth understanding of advertisers' needs, effectively promote efficiency improvement and strengthen effect perception for different levels of customer advertising ability, responsible for improving platform efficiency and customer satisfaction.
4. Gain a deep understanding of short video/live account management, live broadcast operations, and fan marketing. Continuously link with design and research teams to conduct competitor and trend research, constantly explore and refine product innovation directions.
Qualifications
Preferred Qualifications
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at TiktokOps.accommodations@tiktok.com
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