It’s an amazing time to be joining Netflix as we continue to transform entertainment globally. Netflix is the world's leading internet entertainment service with 260+ million paid memberships in over 190 countries enjoying TV series, documentaries, and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen.
We are pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long-term value. We want merchandise, interactive games, and experiences to help promote our titles and build them into title brands, or franchises, so they become part of the zeitgeist for longer periods of time.
That’s where you come in, we’re seeking a Retail Specialist to support our consumer products growth ambitions in France. You will work closely with your manager as well as with the cross-functional teams locally and regionally to deploy a retail strategy and needed tools/resources aiming for successful retail projects. The overall goal is to ensure that Netflix’s consumer products are an extension of title brand campaigns and to deliver on our promise to create fan joy at the right destination.
Mission
To successfully strategize and permeate Netflix licensing programs across major retailers in France (i.e. mass-market, specialty and online) and deliver best-in-class retail tentpoles.
Job Description (Objectives)
- Foundation & Strategy: Laying out the strategy through DTR and/or retail development and continue building retailers' relationship
- Management & prioritisation: Inform retailers about Netflix's upcoming content, products and provide necessary tools for them to be autonomous
- Revenue maximization: Analyse and scale business opportunities through category analysis, as well as identifying key revenue drivers throughout the year
- Planning & Trade Marketing: Plan the launch-to-market programs as well as potential cross-category retail activations with key stakeholders both retailers and licensees
- Cross-functional support: create and leverage best-retail practices from other countries/regions - UCAN, LATAM, APAC and EMEA into local market and vice-versa
What we are looking for
- Demonstrated, 8+ years of experience in retail industry with brands and/or content IPs with proven results
- Ownership of relationship with retailers across buying, marketing and category management, solid retail network
- Knowledge on operational marketing / omnichannel approach
- Agile, goal-oriented, driven to succeed and always up for a challenge
- Data performance analysis
- Cross-functional teamwork knowledge, how to navigate and connect the dots
- Retail business knowledge across different tiers from Mass-market, specialty to online
- Trade marketing and retail activations experience
- Economies of scale mindset
- Passion for innovation
- Proactive and creativity at its core
- Entrepreneurial and and fast-growing competency
- Adaptable to multiple changes and speed
- A natural and deep affection for film, television and or brands
- Deep engagement competency and ability to work with multiple, disparate stakeholders to achieve the best outcome for Netflix. You can read more about our company culture here.
- French/ English (mandatory)
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