Zoll

CMS

Job purpose

The Manager of Marketing Campaigns will lead the development and execution of multi-channel campaigns for the ZOLL Cardiac Management Solutions (CMS) U.S. business and provide strategic consultation as needed for international marketing teams. This will be accomplished through collaboration with Product Marketing and other internal customers to adapt strategies/business objectives into tactical campaign plans. This individual will provide direct oversight to team members that manage PR, communications, digital marketing, and non-personal promotions, and collaborate closely with colleagues across all marketing strategic and operational functions. The successful candidate will be able to balance creative vision with executional excellence, be comfortable in recommending optimizations based on marketing metrics, and be driven to work for a company with a mission to positively impact the lives of cardiac patients worldwide.

Duties and responsibilities

• Collaborate with Product Marketing to turn strategic marketing initiatives into integrated multi-channel communication plans and campaigns that include objectives, target audiences, positioning, program details, budgets, and success metrics.

o Lead the execution of muti-channel campaigns and content strategy/development (including but not limited to PR, print advertising, display advertising, email marketing, social marketing, etc.).

o Collaborate closely with team members to identify opportunities for campaign consistency across channels, including members responsible for brand management, collateral design, international market launch/support, tradeshow execution, and sales enablement.

o Oversee marketing campaign metrics with delivery of regular reports including executive summary and recommendations for optimization.

• Oversee ZOLL CMS social media strategy, including development of program goals, project prioritization, content development pipeline, and cross-functional alignment.
• Oversee ZOLL CMS commercial websites and provide project management oversight for website special projects.
• Collaborate with cross functional teams to identify and implement opportunities for back-end marketing optimization/integration.
• Manage team members who will lead/support PR, communications (internal & external), website management, and digital marketing (display, email, social, etc.).
• Identify and select vendors according to project and business requirements and hold suppliers accountable to performance standards.
• Stay informed on industry trends and incorporate best practices into campaign/messaging plans for the business.
• Oversee assigned areas of marketing budget, including forecasting and tracking spend.
• Work with marketing colleagues to ensure that all content is taken through proper Regulatory, Quality and Legal reviews in compliance with the Standard Operating Procedure (SOP) for Marketing Communications.
• Support internal communication projects as assigned.
• Provide marketing consultation and support to international colleagues as requested/assigned.
• Perform other duties as assigned.

At ZOLL, we're passionate about improving patient outcomes and helping save lives.

We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.

The Cardiac Management Solutions division of ZOLL Medical Corporation develops products to protect and manage cardiac patients, including the LifeVest® wearable cardioverter defibrillator (WCD), the ZOLL cardiac monitor, and associated technologies.

Heart disease is the leading cause of death for both men and women in the U.S. At ZOLL, your work will help to ensure cardiac patients get the life-saving therapy they need. To date, the LifeVest WCD has been worn by hundreds of thousands of patients and saved thousands of lives.

ZOLL has been Pittsburgh's Manufacturer of the Year, one of Western PA's Healthiest Employers, and even one of Pittsburgh's Coolest Offices. But it's our unique opportunity to impact people's lives that makes ZOLL the ideal place to build your career.

Job Summary

The Manager of Marketing Communications will lead Marketing Communications and Public Relations efforts for the Cardiac Management Solutions (CMS) business, including providing strategic support to our international marketing colleagues. This will be accomplished through

collaboration with Product Marketing to translate strategic marketing initiatives into multi-channel campaigns. The Manager of Marketing Communications will manage global marketing communications plans and activities, including customer facing advertising campaigns,

promotional materials, educational tools and internal sales tools. The Manager of Marketing Communications is responsible for the team that manages our Public Relations strategy, the CMS global website, and creation of global sales and marketing materials.

Essential Functions

• Collaborate with Product Marketing to turn strategic marketing initiatives into integrated communication plans and campaigns that include objectives, target audiences, positioning, program details, budgets, and success metrics.
• Lead the development of supporting campaign material based on clinical indication driven market segments, including design and execution of messaging, promotional materials, sales tools, and proof sources.
• Lead the development of advertising campaigns including strategies for customer engagement. Lead recommendations for prioritization of marketing channels, programs, and spend.
• Lead the development and execution of the Public Relations strategy for the CMS Solutions business, including local and national public relations activities, press releases, editorial/trade opportunities, and communications to the field sales team.
• Provide Public Relations consultation and support on PR strategy and execution to international colleagues.
• Lead the global CMS website and digital marketing strategy. Oversee the management, development, content generation, and maintenance of US and International LifeVest websites.
• Stay informed on industry trends and incorporate best practices into campaign/messaging plans for the business.
• Collaborate with international colleagues in geographies such as Europe and Asia to support launch of messaging campaigns, new tools and/or product/product features.
• Identify and select vendors according to project and business requirements and hold suppliers accountable to performance standards.
• Manage Marketing Specialists who will lead or support PR, website, and campaign programs or initiatives.
• Manage the Marketing Communications/Materials budget, including forecasting and tracking spend.
• Manage the execution of international collateral, including new materials and localizations.
• Develop and manage metrics to evaluate and continuously optimize ROI of marketing activities.
• Work with marketing colleagues to ensure that all content is taken through proper Regulatory, Quality and Legal reviews in compliance with the Standard Operating Procedure (SOP) for Marketing Communications
• Leverage information and analytics to make informed business decisions.

Required/Preferred Education and Experience

• Bachelor's Degree required and MBA preferred
• Eight or more years of progressively responsible experience working in marketing or
• communications required.
• Experience in the medical device or healthcare industry is a plus.
• Experience with creative development process, including concept development, messaging and copy, and working with designers to execute creative vision required.
• Experience with strategy, concept development, copy, and execution of print and digital/multi-media channels including video and web advertising preferred.
• Experience with mobile app development preferred
• Experience measuring campaign effectiveness and ROI and recommending adjustments
• accordingly required
• Five years’ experience managing vendors required
• Experience managing vendors on projects involving multi-media/digital communication required.
• Prior experience managing the work of other team members in a project management capacity required, as is experience creating team objectives and goals and holding team members accountable for performance against goals required.
• Experience working with marketing colleagues in different geographies preferred
• Experience with website management required
• Strong project management experience required

Knowledge, Skills and Abilities

• Understanding of the print production process
• The individual must be well-organized, have a high attention for detail, deadline driven, and have the tenacity to see a project from start to finish.
• Strong written and oral communication skills are required
• The individual must consistently exercise good decision-making skills and independent judgment.
• Able to meet objectives and goals within deadlines and must be able to effectively manage multiple projects simultaneously and with a sense of urgency.
• Strong project planning and project management skills required.
• Must be computer literate, proficient in Microsoft Office (Excel, Word, PowerPoint, Adobe Acrobat). Familiarity with Adobe Creative Suite (including Photoshop and Illustrator) highly preferred.
• Travel required (10-20%)

Physical Demands

• While performing the duties of this Job, the employee is regularly required to sit, talk and hear. The employee is occasionally required to stand and walk.

Working Conditions

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• This position is generally performed in a typical office environment that is usually quiet. Employee is expected to work collaboratively with team members, as well as able to work independently with limited supervision. Work will require significant computer and telephone work.

ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.