Manages digital marketing tactics and the creative development for online campaigns and websites from inception through post-campaign analysis and summary report. Employs strong organizational and sales-driven creative skills. Drives online sales, revenue and operating efficiencies in customer acquisition and migration for cable TV, Internet and home phone services. Works closely with internal departments and external agencies to uphold offer and target strategies and promote marketing throughout the organization.
Major Duties and Responsibilities
- Actively and consistently support all efforts to simplify and enhance the customer experience
- Manages digital creative development for online campaigns
- Manages websites from inception through post-campaign analysis and summary report
- Drives online sales, revenue and operating efficiencies in customer acquisition and migration for Charter products and services
- Coordinates with internal teams and external agencies to target, translate and uphold marketing strategies into effective creativity for online campaigns and promote marketing throughout the organization
- Upholds the Charter brand in all online mediums including marketing tactics, company website pages and external sales partner websites
- Syncs with online team partners for sales and conversion metrics to better improve online sales and customer experience
- Integrates closely with Media (corporate and field) on performance across key metrics
- Coordinates with internal strategy teams on identifying segments and proper messaging unique to the online space
- Manages agency relationships for integrating social media into marketing campaigns as well as creating Facebook specific campaigns, sweepstakes, contests and promotions
- Employs strong project management skills, demonstrating the ability to set and meet deadline for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables
- Develops, maintains and communicates online campaign calendars for all targets, products, offers and geographic areas; manage change control and creative versions
- Partners with relevant business functions, the field and external vendors to determine targets and schedules
- Strategizes and implements applicable tests; analyze campaign performance across key metrics and ensure flawless execution
- Acts as a Digital Marketing Brand and Creative liaison at cross departmental meetings
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Ability to embody creative best practices and visionary thinking to uniquely solve marketing challenges
- Ability to manage all phases of a large project from beginning to end autonomously
- Ability to work independently and make recommendations and decisions autonomously
- Ability to conduct formal presentations to all levels of management on issues and findings in assigned areas or subjects
- Ability to pay attention to detail, balanced with ability to think strategically
- Knowledge of emerging digital marketing trends and ability to integrate them in direct response campaigns
- Knowledge of online buy-sites, user interfaces and experiences
- Extensive knowledge of Social Media platforms
- Effective organizational and sales-driven creative skills
- Ability to understand most efficient use of resources and timing to maximize value of all campaigns
- Detailed understanding of offers and offer strategy
- Demonstrated ability to work independently and be proactive
- Ability to understand company goals and strategy
- Ability to leverage best practices for digital creativity
- Knowledge of Microsoft office including Microsoft Word, Excel and PowerPoint
- Knowledge of Adobe Design Standard including Illustrator, InDesign and Photoshop
Required Education
- Bachelor’s in marketing, business, communications or related field
Required Related Work Experience and Number of Years
- Marketing creative development experience (online campaigns and websites) - 5+
- Marketing project management experience - 3+
Preferred Skills/Abilities and Knowledge
- Existing knowledge or ability of Charter products and services
- Ability to understand Charter’s brand and voice
Preferred Related Work Experience and Number of Years
- Industry experience in consumer technology or related industries - 3+
- Experience with Adobe Design Standard including Illustrator, InDesign and Photoshop - 3+
- Agency experience - 1+
- Management or leadership experience - 2+
MPD505 2024-28859 2024
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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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