EF

EF Educational Tours (ET) and Explore America (EA), divisions of EF Education First, are seeking a driven, collaborative, growth-oriented Senior Marketing Manager on the Marketing and Creative team. In this role, you’ll be responsible for driving and optimizing the growth of our business, through the planning and delivery of integrated communications and marketing campaigns to acquire and retain customers. 

What you'll do 

In this role, you will develop the strategy and lead the execution of our Group Leader acquisition efforts, in partnership with the Director of our Media team, to contribute to the business’s aggressive growth goals. Details include: 

• Collaborate with our performance management team, media team, web team and email team to understand past performance, analyze current campaign performance and ultimately recommend areas of optimization for the future.
• Execute all Group Leader acquisition campaigns, end-to-end. This effort is inclusive of writing the creative brief, briefing in this fully integrated campaign (channels: digital, social, email, direct mail and more) to our Creative team, and managing stakeholder reviews.
• In partnership with the core team, develop and lead the execution of continuous experimentation and optimization (across channels, audiences, messages, etc.) to ensure we’re learning and iterating for maximum impact.
• Partner with key stakeholders across Sales (sales optimization, sales onboarding & training, business development, regional sales directors) on lead response to ensure no lead goes untouched or uncontacted.
• Partner with key stakeholders across Finance & Strategy teams to develop the audience strategy and ongoing performance of our campaigns across key audience segments.
• Develop a lead nurture strategy and experience to ensure we continue to nurture our leads and develop them into a customer sooner than later.

Skills & Qualifications 

• 5+ years of experience working in marketing 
• 3+ years of experience working in growth marketing, specifically
• In-depth knowledge of digital marketing ecosystems and related channels (including paid media, social media, customer relationship management disciplines, web, email and segmentation)
• Experience driving conversion rate optimization
• Broad understanding of business-to-business and direct-to-consumer sales, CRM systems, and sales pipeline management
• Comfortable working in a test and learn environment
• Strong analytical skills
• Experience working with creative teams on creative development
• Solution-oriented and systems-focused, always thinking about how to solve a problem
• Excellent organizational and time management skills and a proven ability to work under strict deadlines
• Strong project management skills and unmatched attention to detail
• Self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines 
• Highly adaptable and able to work in a fast-paced, changing environment 
• Outstanding interpersonal, written, and verbal communication skills 
• Excellent teamwork and collaborative skills, to include partnering across cross-functional teams 
• Proficient in Wrike, SharePoint, BrandFolder, Confluence and/or similar project management software preferred
• Bonus points for…
• Being driven and inspired by EF’s mission: opening the world through education
• Having an enthusiastic attitude and willingness to jump in and “get your hands dirty” 
• Being naturally curious and love a good challenge 
• Having the ability to confidently make decisions and generate ideas 
• Being willing to ask for help and welcome feedback 

Who we are 

The overall ET/EA Marketing and Creative team is made up of 45 staff: writers, designers, video editors, producers, photographers, web content developers, email and marketing automation, lead-generators, and more. We make anything the business needs and create whatever we can dream up, all in-house. Customer-first and collaboration forward, the Marketing Strategy team leverages our deep understanding of the customer and the business to drive the strategies and solutions that get more students and teachers traveling. 

Why you'll love working here 

Work in our beautiful Cambridge, MA office, where you’ll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups and clubs. You can expect: 

• Paid international travel at least once a year (more as you grow with us) 
• Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding 
• Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts 
• Four weeks paid vacation your first year and ten paid holidays 
• 25% company match on your 401(k) contribution 
• Excellent medical, dental, and vision coverage, along with life and disability insurance 
• Wellness benefits and a yearly fitness reimbursement 
• EF program discounts including travel, language schools, childcare, and more 
• Dependent care, healthcare, and commuter flexible spending accounts (FSAs) 
• Discounts at local venues and businesses 

Not sure you meet all qualifications? Let us decide. Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every qualification or requirement. We are committed to building a diverse and inclusive team and strongly encourage you to apply. 

About EF Education First 

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities. 

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique. 

Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://ef.com