California State University

Job No: 533675; 12/7/2023

MARKETING COMMUNICATIONS SPECIALIST 

Public Affairs Communications Specialist III

College of Business and Economics Dean's Office 

Salary Range: $4,391 - $7,945/Monthly 

Work Schedule: Full-Time, Monday – Friday, 8:00 a.m. to 5:00 p.m.; temporary position, ends on or before one year from the date of hire; may be extended; may become permanent; exempt classification.

Essential Functions: Under the general direction of and reporting to the Dean of the College of Business & Economics (CBE), the incumbent will be responsible for independent performance of the day-to-day communication activities for the College. The incumbent oversees design of all CBE marketing materials including but not limited to: creating, designing and updating CBE marketing content and collateral via marketing channels (e.g., print, rad10, newsletters, web, social media, etc.).; support the College's mission; develop metrics, conduct analyses, and report on progress and value of the College's marketing and social media efforts; oversee marketing content; oversee content production including College photography and videography and manage digital archives of photography/videography; develop and design marketing content via the College's web and mobile marketing presence; oversee the College's social media strategy which includes the administration of Linkedln, MailChimp, Twitter, FaceBook, Instagram, SnapChat and other CBE accounts for the dual purpose attracting prospective students and engaging with current students and alumni; oversee web marketing and search engine marketing on behalf of all CBE programs; use created content to optimize the College's website for search engines; work with College's ITCs and University Social Media Network Group; and revise website content as necessary; lead redesign efforts on behalf of the College; work closely with senior staff to develop and execute the marketing and communications strategy; help ensure consistency of messaging and voice across all media channels; be responsible for helping to develop and bring our brand for the College to life through the varied communication channels and marketing collateral including but not limited to e-newsletters, dean's annual report, marketing campaigns, public relations, and external and internal communications; will collaborate with and support the efforts of various college content providers to ensure that the College's communications content is consistent with the mission and strategic initiatives of the College and University; and will produce written and graphic/visual content to help promote and share the College's activities through interaction with students, faculty, staff, donors, and alumni. Provides lead direction to a marketing communications team of graphics and web designer, marketing assistant(s). 

Required Qualifications & Experience: Bachelor's degree or equivalent from an accredited four-year college or university with a degree in marketing, communications, journalism, public relations, or related fields, or similar certified coursework in applicable fields of study. The incumbent must have knowledge of Dream weaver, Photoshop, Illustrator, Acrobat, InDesign, or other software and working knowledge of current web software, databases and browsers including HTML (e.g., Drupal 8). The incumbent must also have working knowledge of copyright and other applicable laws pertaining to publications and the news media. The incumbent must have excellent writing/editing and verbal communication skills with a solid foundation in composing communication for various media vehicles; graphic design skills; self-reliant, sound reasoning skills, good problem solver, and results oriented; exceptional interpersonal skills and networking skills, including strong consultative and persuasive skills to work with internal and external constituents; strong leadership skills; strong organizational skills, and excellent online research skills including use of search engines. The incumbent must have demonstrated ability in drafting, editing, and proofreading documents with advanced proficiency in Word, Excel, PowerPoint, and Outlook; communicate complex subjects with simple, direct writing that inspires audiences to take action; analyze and select pertinent facts and integrate them into the appropriate communication channels; conduct market analysis, market segmentation, and marketing campaigns as well as marketing campaign analysis that includes marketing ROI a track record in project management and implementation, with the ability to successfully manage a variety of key initiatives concurrently; self-starter, able to work independently and entrepreneurially; enjoys creating and implementing initiatives; energetic, flexible, collaborative, and proactive; be a team leader as well as a team member reliable, with strong attention to detail and a strong work ethic; effectively organize work in order to meet deadlines and time-tables; and to independently identify opportunities to improve communication strategies and processes. The incumbent must have a demonstrated interest and/or ability to work in a multicultural/multiethnic environment. A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the California State University. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University employees who may apply for the position.

California State University, Los Angeles, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Desired Qualifications: Master's degree from an accredited four-year college or university in marketing, communications or related field. Four years of experience in the field of marketing and/or communications. Experience in an academic setting; experience working with HTML email software; and experience in running an integrated marketing campaign. Proficient in use of interactive marketing techniques such as video sharing, social networks, email marketing and blogs. 

Closing Date: Review of applications will begin on December 21, 2023 and will continue until the position is filled; however, the position may close when an adequate number of qualified applications are received. A COMPLETED ON-LINE CAL STATE LA EMPLOYMENT APPLICATION IS REQUIRED. RESUMES WILL NOT BE ACCEPTED IN LIEU OF A COMPLETED APPLICATION.

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 revised July 21, 2017, as a condition of employment.

In addition to meeting fully its obligations under federal and state law, California State University, Los Angeles is committed to creating a community in which a diverse population can live and work in an atmosphere of tolerance, civility and respect for the rights and sensibilities of each individual. To that end, all qualified individuals will receive equal consideration without regard to economic status, race, ethnicity, color, religion, disability, national origin or cultural background, political views, sex or sexual orientation, gender, or other personal characteristics or beliefs.

Candidates must demonstrate ability and/or interest in working in a multicultural/multiethnic environment. Certain positions require fingerprinting. The University actively encourages qualified minorities, women and persons with a disability to apply. Upon request, reasonable accommodation will be provided to individuals with protected disabilities to (a) complete the employment process and (b) perform essential job functions when this does not cause an undue hardship. We are an Equal Opportunity/Title IX Employer.

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