APCO Worldwide

The role:

The Social Media AD is responsible to create appealing content for the company’s social media presence, including maintaining social media channels updated and brand-focused, and looking for new social media avenues and ways of connecting with audiences. This position involves a complete secondment to the client's side, with responsibilities including team management.

Main responsibilities:

• Manage company social media content development for channels including Facebook, Instagram, LinkedIn, YouTube, Twitter and some other platforms.
• Engage in social media presence creation on new and emerging social media platforms..
• Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation.
• Cover events.
• Work as part of a team to develop large social media strategies and campaigns.
• Propose new ideas and concepts for social media content.
• Analyze and report audience information and demographics, and success of existing social media projects on a monthly basis.
• Manage social media communications.
• Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits.

Qualifications:

• Bachelor’s degree in marketing or Equivalent
• Minimum of 7 to 10 years of relevant experience
• Prior experience in managing a team.
• Fluency in English and Arabic
• Prior experience in working for the banking sector and dealing with customer services/ customer complains platform is a plus.
• Must reside in Abu Dhabi or be willing to relocate.