As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
POSITION PURPOSE
Under the direction of the UW School of Nursing Assistant Dean of Marketing and Communications, the Strategic Communications Manager (Public Information Specialist (E S 8)) executes strategic internal communications strategies and tactics to support the school’s strategic initiatives and employee and faculty engagement goals to keep internal audiences informed of the school’s goals, opportunities, achievements, regulatory requirements, and changing landscape. This role is critical to the school’s goals of engaging our internal community, as well as responding effectively to feedback shared in recent staff and faculty surveys.
This position interfaces with executive and research leadership and faculty and staff across the school to develop meaningful internal communications and fully leverage internal channels and communication tools. This position requires a self-starter and critical thinker able to take on and prioritize projects and tasks and work independently as well as part of a team while adhering to deadlines.
Key Partners
The Strategic Communications Manager will work closely with the Assistant Dean Marketing and Communications, SON colleagues in the Dean’s office, Human Resources, and faculty and staff throughout the school. This position would also work to form partnerships with colleagues across campus working in similar internal engagement roles.
DUTIES AND RESPONSIBILITIES
Internal communications – 55%
Curate and manage the school’s faculty and electronic staff newsletter, supporter monthly newsletter, provide strategic oversight and support for student communications.
Develop talking points for internal audiences and contribute to writing or editing communications from the dean and senior leadership.
Develop and implement internal communications assets and tactics that support the cultivation of our community of faculty, staff, and students.
Maintain accurate list and data hygiene and support the Tri-Campus Relations Director in strengthening relationships with our partner campuses through inclusive audience curation.
Write and/or edit award nominations for faculty; write and/or edit executive remarks, speeches, etc.
Support communication of the School of Nursing strategic plan to the workforce, faculty, and students.
Create and edit content such as one-pagers, org charts, newsletter articles, PowerPoint presentations, posters, and digital assets. Advise on and distribute internal communications, including key change communications, events, transitions, reports, project updates, and executive-level correspondence to the school or community.
Build and maintain relationships with key employee and faculty-serving units such as strategic planning, finance, human resources, and the Office of Nursing Research.
Recommend and adopt strategic metrics for internal communications performance.
Collaborate with the Assistant Dean of Marketing and Communications and other members of the Dean’s office team in tracking and reporting the results of marketing and communications efforts to demonstrate impact.
Moderate, steward, and improve processes for list-serves and coordinate with list-serve
managers to unify processes, allocate and update permissions, and maintain list hygiene.
Work with staff council to elevate employee voice and visibility, and craft meaningful internal communications, campaigns, and initiatives that support the goals of staff council and the SoN workforce as a whole.
Intranet and website maintenance and internal tools consultation – 20%
Support the optimization of the School of Nursing intranet page.
Develop, recommend and support improvements to the school’s digital footprint.
Socialize internal communications tools that help optimize SoN staff efficacy.
Train staff and faculty on usage of enterprise tools, cultivate resources, and communicate best practices.
External content development – 20%
Write, edit, produce or supervise content creation for external-facing communications that attract employees and faculty, including feature stories, news stories, ghostwriting editorials, or news articles to appear in community or professional publications.
Project-manage production of a slate of award nominations, select reports, holiday communications, and stewardship messaging.
Project-manage production of talent recruitment-focused marketing collateral, such as fact sheets, postcards, signage, or event materials, as needed.
Produce artifacts or content of varying project types, including written, web-based/digital, infographics, video, photo slideshows, etc. that support strategic messaging communication of the School of Nursing as an employer of choice.
Identify opportunities for public lists and awards within the health and higher education sectors to which the School of Nursing can be submitted for employer ranking.
Networking, collaboration, and relationship building – 5%
Foster professional relationships and participate in workgroups or meetings on campus for Marcom professionals or other professionals relevant to this work; represent Marcom in multidisciplinary UWSON workgroups.
Participate in project workstreams that require additional change management and employee and faculty communication.
Participate in professional development and stay current on marketing and strategic communications as a discipline by analyzing peer organizations’ communications practices, participating in ongoing professional development, and reviewing and staying current with industry best practices.
MINIMUM REQUIREMENTS
Bachelor’s degree in Public Relations, Business, Marketing, Communications, Journalism, English, or other related field.
4-5 years of experience in any of the above disciplines.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
ADDITIONAL REQUIREMENTS
Demonstrated application of a lens of anti-racism, diversity, equity, inclusion, and accessibility to workplace communications and change management.
Proficient in executive communications, crisis communications, employee engagement, and process improvement.
Track record of curating content for internal audiences proactively, researching and interviewing as needed, and packaging in a story-telling style for publishing to broad audiences – whether in written, design, or other media form.
Demonstrated writing/editing skills, with an emphasis on ghost/speechwriting, newsletter blurb writing, report editing, and award nomination writing.
Strong verbal communication and interpersonal skills.
Familiarity with communicating brand and strategy. Ability to align communications to organizational goals and strategic direction.
Strong organizational and project planning skills, work ethic, and ability to time manage.
Ability to be flexible, proactively identify and communicate barriers to success, and adjust work priorities to meet deadlines and commitments.
Knowledge of AP Style.
DESIRED QUALIFICATIONS
Certification of Change Management.
Above-average digital tools skills, especially using WordPress, SharePoint, MS Office applications, and project management tools such as Smartsheet or Asana.
Knowledge of Canva or Adobe Creative Suite, such as Photoshop and InDesign.
Experience with major forms of marketing tactics: advertising, content marketing, social media, digital marketing, email/direct mail, collateral, etc.
Experience or credentialing in managing change or leading a change management initiative or function.
Experience using generative language models ethically and judiciously, such as ChatGPT.
Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are access ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
The University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.
To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu.
Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.
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