Red Bull

As the Key Account Manager in On Premise you are responsible for driving both the current and future distribution and sales of our product portfolio at the respective Key Accounts in your local market/area. You maximize business opportunities in a profitable way while developing long-term, mutually beneficial relationships with our top chained On Premise customers. You build powerful strategies based on industry- and consumer insights to derive impactful measures which ensure a continuous development of our brand at each of your customers. As a result you deliver business plan targets for sales and distribution for the On Premise channel.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• STRATEGY AND PLANNING
• Identification of the most relevant channels and customers (size and relevance) in the respective market and development of long term visions to drive vertical and horizontal distribution and sales.
• Close alignment with local Marketing on market-relevant industry- and consumer insights and national focus areas.
• Annual business planning for On Premise Key Accounts, including budget- and volume forecast as well as a thought through activation plan for each Key Account.
• MANAGING KEY ACCOUNTS
• Maximization of existing customer performance via effective joint business planning.
• Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business.
• Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary.
• TRACKING, ANALYZING AND REPORTING
• Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity.
• Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.
• LEADING BY EXAMPLE
• Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B managers, store managers and staff).
• Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network.
• Delivering excellence with Red Bull`s premium brand image in all activities and execution

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years sales experience (beverage industry preferred)
• Previous experience in Key Account Management (preferred)
• Outstanding record of accomplishments in sales and trade marketing
• Successful track record in leading, managing and motivating Field Sales Forces
• Excellent verbal and written communication skills
• Ability and skills to effectively sell and negotiate
• Solution and goal oriented
• Highly developed analytical skills
• Self-motivated and ability to work independently
• Travel 10-20%