Growth From Knowledge

Country

Italy

Job Family

Commercial

Our Mission

At Consumer Panel Services GfK, our mission is clear: to provide key information on who buys what, where, how much, how often, and most importantly, why (or why not). We take pride in delivering high-quality, uninterrupted data, expert consultancy, and unparalleled expertise to empower our clients to deliver superior customer experiences at every stage of the shopper journey.

Job Description

Job Title: Business Development Manager Media

(Consumer Panel Services, Advanced Solutions, Activation & Media Solutions)

Purpose of the role:

GfK Consumer Panel Services as leading company in data and deep analysis of shopper behaviors’, invests in development of segment activation and media related products. We are deeply interested in hiring a motivated person, experience in media digital media ecosystem, who will support a business and product development on local market with close co-operation with the global team.

Key responsibilities

• Direct contact and active sales to current and potential clients including advertisers, data integration platforms, media & digital agencies. 
• Communication and promotion of available products, analysis, and services
• Coordination of total process of service delivery
• Concept and proposal, overall project management, client presentation, consulting and after sales service
• Building awareness of existing solution, available data and analysis.
• Organizing and running webinars and other events
• Support and involvement in product development process.
• Involvement and cooperation with product development and client service teams and experts
• Cooperation with other colleagues in commercial and media hub teams on local and other markets

Key skills, qualifications and experience

• Deep understanding of digital media ecosystem (incl. programmatic buying and social media)
• Experienced and successful sales / consulting person within media business (3-5 years), e.g. media consulting, online publishers, media / digital agencies
• Experienced in cooperating with media / digital agencies
• Solid analytic/statistical understanding
• Familiar with market research
• Contacts to FMCG clients
• Good understanding of the consumer and shopper
• Familiarity with consumer panels will be highly appreciated
• Ability to communicate effectively in English, to external clients and within the organization.
• Presentation and communication skills
• advanced & savvy in MS office (PPT, Excel)

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about who we are and everything we do on: https://www.gfk-cps.com/about-gfk-cps