Job Overview
- Develop and execute localize Product Marketing Strategy(OneFluke) and product solution for IG/FPI/FCAL/FNET to meet revenue targets;
- Provide technical and product support to Fluke Local team and enable them to assist end users and channel partners; Key windows with business units.
- Build working relationships with stakeholders internal/external to drive revenue growth for all BUs;
- Manage the new product introduction (incl. PR) and follow up processes to ensure success market acceptance
- Build good working relationships with stakeholders internal/external to expand current product market and outreach to new market.
- Manage product regulatory requirements and certifications.
- Develop localize promotion campaigns to drive revenue growth.
- Working with Application engineers and marketing team to develop localize contents to drive awareness, demand and conversion.
Primary Responsibilities
- Develop go-to-market strategy and programs/solutions for key growth industries to achieve overall revenue targets and market share goals;
- Develop and take lead in assigned key initiatives to drive Fluke local revenue growth and work closely with Sales Teams/Channel Partner monthly basis on PO received correspond to Funnel Forecast target completion period;
- Provide complete technical and product support to Fluke local team so that they can better support end users and channel partners;
- Build a competitive knowledge database that allow generation and maintenance of price/performance maps
- Interpret market demand/sizing and competitive analysis reports for specific product groups;
- Develop regional value selling documents for key products taking local competitive situation.
- Maximising mindshare for products with the sales team through the creation of promotions and marketing collateral and offering appropriate level of sales support to meet Product group target.
- Liaising with Business Units within the Corporation/Marketing and Sales Teams regarding product development, local market trends and market pressures for specific product groups.
- Analyse customer profiles to support Product Management, Sales & Marketing activities;
- To keep abreast of technology developments and industry trends for specific segment markets; and regularly be updated on changes in market needs;
- Support Management in developing Strategic goals and tactical plan to drive key product groups/focus industries;
- Lead activities through education, training and promotion to ensure effective and efficient delivery of new initiatives.
- Participation in relevant industry events
- Assist in building/localising and putting forward PR article opportunities/ customer case studies for trade print and online submission
- Ensure products comply with regulatory and safety requirements and the requisite certification is in place
- Supporting line manager to identify opportunities for growth through daily activities.
- Diploma/Bachelor’s Degree in Engineering, Marketing or equivalent experience in Electrical technical field;
- Marketing knowledge and experience are highly desired with a flair for analysis, research and creative writing
- Relevant experience or knowledge in Industrial Channel Marketing or FMCG Marketing are welcome to apply
- Excellent written/verbal communication and presentation skills
- Ability to respond quickly to changing demands and market conditions
- Excellent analytical, time management and organizational skills to manage multiple tasks simultaneously
- Dedication to teamwork and ability to operate in a matrix management environment
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
Ready to move your career forward? Find out more at careers.fortive.com.
Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health. Fluke has achieved the number one or number two position in every market in which it competes. The Fluke brand has a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality.
A wholly owned subsidiary of Fortive Corporation (www.Fortive.com), Fluke is a multi-national corporation headquartered in the greater Seattle area. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented. It is driven by the phenomenally successful Fortive Business System.
Working at Fluke gives you access to a robust career development process and challenging, “stretch” opportunities.
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