Cyient is a global engineering and technology solutions company. As a Design, Build, and Maintain partner for leading organizations worldwide, we take solution ownership across the value chain to help clients focus on their core, innovate, and stay ahead of the curve. We leverage digital technologies, advanced analytics capabilities, and our domain knowledge and technical expertise, to solve complex business problems.
With over 15,000 employees globally, we partner with clients to operate as part of their extended team in ways that best suit their organization’s culture and requirements. Our industry focus includes aerospace and defence, healthcare, telecommunications, rail transportation, semiconductor, geospatial, industrial, and energy.
Job Description
- Solutions Asset Readiness and GTM:
- Lead the development and implementation of GTM strategies for technology offerings
- Ensure all marketing assets for solutions (like brochures, presentations, demos) are ready, effective, and aligned with the GTM strategy.
- Collaborate with the DTAG SMEs to understand the features and benefits of new solutions and craft the appropriate messaging.
- GTM & Marketing Campaigns:
- Collaborate with business line, service and solution, marketing, and sales teams to understand our value proposition, competitive environment, and service or solution differentiation to target customers and prospects
- Contribute and provide insight into initiatives and programs led and executed by industry marketing teams (e.g., key account planning and ABMs)
- Pipeline Generation and Conversion Influence:
- Develop and implement strategies for lead generation through various marketing channels.
- Work closely with the sales team to track and influence the conversion of leads into opportunities.
- Brand Positioning:
- Develop and execute strategies to position the brand strongly in the technology innovation space (leveraging analyst and advisor relations as well).
- Create consistent messaging across all marketing channels that highlights the company's strengths in innovation and technology.
- Alliance Marketing:
- Conceptualize and execute joint marketing initiatives, events, and campaigns with alliance partners to amplify reach and impact.
- Communication & Cross-Functional Collaboration:
- Communicate effectively with stakeholders to keep them informed about marketing initiatives and progress
Skills & Experience
Brand Awareness, Customer Segmentation, Demand Generation, Marketing Initiatives, Marketing Programs, Marketing Strategies
Cyient is an Equal Opportunity Employer.
Cyient recruits, employs, trains, compensates, and promotes regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran status, and other protected status as required by applicable law. We are proud to be a diverse and inclusive company where our people can focus their whole self on solving problems that matter.
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