MoneyGram

Description

Job Summary

The Senior Marketing Media and Campaign Analyst will work cross-functionally to collect data and develop analytic insights utilizing a variety of data sources and tools. The position is responsible for dissecting campaign performance, transforming data into actionable insights, and delivering comprehensive reports both during and after campaigns to assess performance and provide solutions for improved efficiency and scale. The successful candidate will have a broad background in marketing campaign performance analytics, inclusive of Direct Mail, Email and Media. The ideal candidate will be able to analyze and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.

Primary Responsibilities

• Assists in the design, development, and execution of direct marketing campaigns with the goal of providing flawless and flexible execution
• Develop comprehensive campaign reporting including general campaign response and financial metric tracking
• Perform deep-dive analyses, providing key campaign learnings around customer segmentation, creative and other in-market test results
• Provide go-forward recommendations that influence future campaign decisions based on empirical findings
• Develop comprehensive campaign reporting including general campaign response and various key performance indicators
• Communicate effectively in both written and verbal form; productively interact with all levels of management and various individuals across the company
• Able to build development of a measurement framework for Media performance analytics, including the development of Media Mix Models
• Formulates hypotheses, weighs alternatives, and determines appropriate recommendations for Market Campaign/Test Analysis & Measurement 
• Leads discussions and presentations of results, recommendations, and business insights to leadership team
• Performs in depth research on root cause of data anomalies that are uncovered through normal course of analysis and proactively engages resources to correct
• Able to distill a complex collection of reports, graphs, summaries, and presentations that convey analytic results and align with business needs.
• Writes complex SQL to query marketing data platforms, such as Google Big Query and Google Analytics
• Support adhoc analytical project requests and marketing business performance reporting

Qualifications

Education

• Bachelor’s Degree in Engineering, Math, Computer Science, Operations Research, Statistics and other related degrees.

Experience

• 3-5 years of experience or relevant work experience in analytics, finance, or consulting roles.
• Experience using tools such as SQL to assess datasets and recommend solutions.

Essential Skills

• Demonstrated background in Media Marketing channel performance analytics and KPIs
• Comparable analytic experience within a marketing environment, preferably in direct
• Demonstrated leadership in the area of campaign performance tracking (Direct Mail, Email, Digital and Media channels)
• Demonstrated ability distilling disparate data sets into a cohesive narrative and communicating effectively to various audiences
• Adept at delivering infographics or distilling complex data into graphical presentations
• Collaborate with the immediate and broader functional team to help provide holistic actionable insights
• Delivering through cross-functional partnerships
• Expertise with several leading data and analytics tools, such as Looker, Google Analytics, Google Big Query
• Proficient in SQL to query large data platforms
• Ability to create and execute actionable test designs
• Strong Analytic and critical thinking skills
• Strong verbal and written communication skills

Anticipated Base Pay: $80,900 - $120,340 (Performance Bonus Target available for this role)

Day 1 Benefits to include:

• Customizable health plan-PPO/High Deductible Plan with Employer HSA Contribution
• 20 Days of Accrued PTO
• 13 Paid Holidays
• 2 Community Service Days
• 401k with Employer Match
• Parental Leave
• Employee Assistance Program
• Tuition Reimbursement
• Money Transfer Reimbursement
• Pet Insurance options

The salary/pay rate listed is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on company hiring process and budget for this role and may be modified in the future. Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

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