Negotiating the elements of Red Bull Perfect Store within a set of Retail and Impulse accounts in a given geographical area – this includes availability, visibility, communication and additional placements of Red Bull to enable maximum sales of all Red Bull products. The DPS will also support the DPM with representing and managing the Red Bull business with assigned Distribution Partners (Distributors and Wholesalers) by developing and agreeing annual business plans, achieving growth, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) in line with the company strategy and priorities.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
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- Territory Coverage
- Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner.
- Administration and development of designated area.
- Completion of all calls allocated to individual territories.
- Perfect Store
- Maintenance and growth of Perfect Stores databases which focus on availability and distribution, pricing, visibility, placements and messaging.
- Building quality relationships through effective communication.
- Influencing decision makers through presenting compelling insights and commercial proposals.
- Stock Management
- Managing orders to ensure Red Bull's stock keeping units (SKUs) are in stock and on display at all times.
- Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times.
- POS Management
- Securing (and where possible, improving) the agreed in-store presence of the Red Bull brand.
- Placement of POS – ensuring POS is correctly sited and up to date in all outlets.
- Promotional Compliance – ensuring agreed promotions are in place and running from the first day.
- Administration and Reporting
- Completing all necessary administrative tasks accurately and on time.
- Implementation of Head Office agreements and ensuring their execution based on merchandising standards.
- Business Intelligence
- Maintains strong working knowledge of all relevant Red Bull systems.
- Proactively uses available reports to maximize on all opportunities including competitor intelligence.
- Holds DPs accountable for data submission into RB systems to ensure accurate and timely information.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- Proven sales track record and experience in FMCG (brand, distribution or retail experience).
- Ability to lead, manage and motivate distribution partners.
- Strategic thinker with business acumen.
- Presentation and training ability.
- Good selling skills: communication, negotiation and objection handling skills.
- Clear understanding of Off Premise channels (retail, impulse, non traditional, wholesale, e-commerce).
- Commercial awareness and basic understanding of commercial maths.
- Basic knowledge of MS Office (Word, Excel, Power Point) and preferably mobile Field Force automation.
- Able to work independently with responsibility and be organized (planning, time and resource management).
- Minimum of a diploma in any relevant field. A degree is preferred.
- Fluency in English & Dhivehi (verbal & written).
- Travel 60-70%
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