Adidas

Purpose & Overall Relevance for the Organization:

Drive integration and execution of key commercial and brand functions to ensure success of the Brand

Set strategy & execution plan for brand marketing, local activations & trade zone transformation in Kazakhstan

Key Responsibilities:

• Lead brand marketing initiatives in Kazakhstan, aligned with One EMC brand strategy & vision + Business plan for Kazakhstan defined by Country Manager
• Develop annual country brand strategy in coordination with EMC cluster brand leadership team & brand teams; including strategy for engaging consumers with hyperlocal media, products, and activations.
• Establish country-level KPI tracking and reporting mechanisms
• Coordinate best practice sharing; support activation and product planning across various marketing functions; enable / support country level MWB planning and tracking
• Drive cross-channel coordination (DTC, Wholesale, Digital) to meet the needs of Brand in the Country
• Align with the EMC Key Cities team to develop planning and reporting standards
• Establish and leverage partnerships with local stakeholders, governmental bodies to develop strategy aligned with country vision
• Support functional leads in managing marketing team on the ground through a dotted-line reporting mechanism
• Work in close collaboration / full alignment with functional EMC brand teams (i.e. brand activations, Omni, CTC, Digital) to deliver overall plan within the country scale
• Support country manager with any brand related needs & demands 
• Manage consistent approach to Integrated Distribution Roadmaps (IDR) key/focus cities across EM

KPIs:

• Brand Health KPIs in the country (SOS, Brand Funnel, NPS if applicable)
• Net sales growth and market share (where available) in Focus Cities
• Facilitate / enable execution of brand activation events and goals

Team Management:

• Oversee a team of 3-4 people through a dotted line reporting mechanism

Key Relationships:

• EMC brand adidas team / DTC team / WHS team / BD / Digital Team
• Other Key City teams in EMC
• Country GM
• Country channel teams & functions

Knowledge, Skills and Abilities:

• Marketing expert with cross-discipline experience (brand activation, SPOMA, Omni, Digital)
• Strong execution skills: delivering on time in full marketing initiatives
• Strong management skills
• Strong communication skills - with all the counterparts he/she will have to influence and work with (Brand Marketing, Sales, Retail, Finance) 
• Strong country industry knowledge
• Expert understanding of local country clusters’ consumers, accounts, economic environment, and commercial needs
• Strategy – ability to provide input to and implement strategy
• Strong analytic ability and understanding of trade zone concept in key cities
• Expert understanding of KSA’s market's consumers, accounts, economic environment and commercial needs.

Requisite Education and Experience / Minimum Qualifications: 

• 5+ years of cross functional experience in marketing, brand management
• Bachelor in related field required
• Previous experience in managing a global matrix organization required
• Industry experience required