Purpose & Overall Relevance for the Organization:
Drive integration and execution of key commercial and brand functions to ensure success of the Brand
Set strategy & execution plan for brand marketing, local activations & trade zone transformation in Kazakhstan
Key Responsibilities:
- Lead brand marketing initiatives in Kazakhstan, aligned with One EMC brand strategy & vision + Business plan for Kazakhstan defined by Country Manager
- Develop annual country brand strategy in coordination with EMC cluster brand leadership team & brand teams; including strategy for engaging consumers with hyperlocal media, products, and activations.
- Establish country-level KPI tracking and reporting mechanisms
- Coordinate best practice sharing; support activation and product planning across various marketing functions; enable / support country level MWB planning and tracking
- Drive cross-channel coordination (DTC, Wholesale, Digital) to meet the needs of Brand in the Country
- Align with the EMC Key Cities team to develop planning and reporting standards
- Establish and leverage partnerships with local stakeholders, governmental bodies to develop strategy aligned with country vision
- Support functional leads in managing marketing team on the ground through a dotted-line reporting mechanism
- Work in close collaboration / full alignment with functional EMC brand teams (i.e. brand activations, Omni, CTC, Digital) to deliver overall plan within the country scale
- Support country manager with any brand related needs & demands
- Manage consistent approach to Integrated Distribution Roadmaps (IDR) key/focus cities across EM
KPIs:
- Brand Health KPIs in the country (SOS, Brand Funnel, NPS if applicable)
- Net sales growth and market share (where available) in Focus Cities
- Facilitate / enable execution of brand activation events and goals
Team Management:
- Oversee a team of 3-4 people through a dotted line reporting mechanism
Key Relationships:
- EMC brand adidas team / DTC team / WHS team / BD / Digital Team
- Other Key City teams in EMC
- Country GM
- Country channel teams & functions
Knowledge, Skills and Abilities:
- Marketing expert with cross-discipline experience (brand activation, SPOMA, Omni, Digital)
- Strong execution skills: delivering on time in full marketing initiatives
- Strong management skills
- Strong communication skills - with all the counterparts he/she will have to influence and work with (Brand Marketing, Sales, Retail, Finance)
- Strong country industry knowledge
- Expert understanding of local country clusters’ consumers, accounts, economic environment, and commercial needs
- Strategy – ability to provide input to and implement strategy
- Strong analytic ability and understanding of trade zone concept in key cities
- Expert understanding of KSA’s market's consumers, accounts, economic environment and commercial needs.
Requisite Education and Experience / Minimum Qualifications:
- 5+ years of cross functional experience in marketing, brand management
- Bachelor in related field required
- Previous experience in managing a global matrix organization required
- Industry experience required
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