TikTok

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

The Integrated Marketing team is the driving force behind the marketing and platform campaign endeavors of Bytedance's Global E-commerce division, lovingly referred to as TikTokShop E-Commerce Business. Our mission? To transform the online shopping experience, one captivating campaign at a time.

The Senior Campaign Marketing Manager is a seasoned marketing professional responsible for conceiving, planning, executing, and optimizing multi-channel marketing campaigns to achieve business objectives. This role involves leading a team, developing comprehensive marketing strategies, and ensuring the successful implementation of campaigns that drive brand awareness, customer acquisition, and revenue growth.

Roles & Responsibilities:

1. Campaign Strategy and Planning:

• Develop and oversee the creation of comprehensive marketing campaign strategies that align with business goals
• Collaborate with cross-functional teams to define campaign objectives, target audiences, and key messages

2. Team Leadership and Management:

• Lead and mentor a team of marketing professionals, providing guidance, support, and facilitating skill development
• Allocate tasks, set objectives, and evaluate team performance

3. Campaign Execution and Management:

• Oversee the end-to-end execution of marketing campaigns, including budget management, creative development, and media planning
• Ensure that campaigns are delivered on time and within budget

4. Cross-Channel Marketing:

• Implement integrated marketing campaigns across various channels, including digital, social media, email, content, events, and traditional media
• Coordinate efforts to maintain a consistent brand message and identity

5. Data Analysis and Optimization:

• Analyze campaign performance using metrics and data-driven insights to make necessary adjustments for optimal results
• A/B testing and refining strategies for continuous improvement

6. Content Development and Creative Direction:

• Work closely with creative teams to develop compelling marketing assets, including copy, visuals, videos, and other materials that align with campaign goals

7. Budget Management:

• Manage campaign budgets, negotiate with vendors, and ensure cost-effective marketing solutions

8. Market Research and Competitive Analysis:

• Stay informed about market trends, consumer behavior, and competitors to identify opportunities and threats

9. Reporting:

• Provide detailed reports on campaign performance, including ROI, and present results

Qualifications

• Bachelor's degree in marketing, business, or a related field
• Extensive experience in marketing, including campaign management, with a strong track record of successful campaigns
• Strong leadership skills with a history of managing and developing marketing teams
• Excellent understanding of various marketing channels and emerging trends
• Proficiency in data analytics and marketing automation tools
• Strong project management and organizational skills
• Exceptional communication and negotiation abilities
• Strategic thinking and problem-solving skills
• Creativity and ability to develop innovative marketing strategies
• Knowledge of relevant legal and ethical considerations in marketing

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.