Administration
To assist in the implementation of the hotel’s Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage and all other revenue generating departments.
To ensure the Marketing Communications activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.
To assist in the preparation and update of the Departmental Operations Manuals.
To assist in the preparation and update of the Crisis Management Plan.
To organize regular departmental marketing communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.
财务
Financial
To maximize associate productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business as well as the changing expectations of the customers.
To assist with establishing annual marketing communications budgets, including above the line advertising, public relations, sales promotions and publicity that will form part of the hotel’s business plan.
To maintain complete records of all media and purchase agreements, contracts and quotes for the hotel.
To assist in monthly reforecast.
To assist in managing costs based on key performance indicators.
To ensure that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information.
市场营销
Marketing
To establish an annual and fully integrated communications programme with measurable objectives, strategies and action steps, and monitor progress on a monthly basis.
To assist in the preparation, utilization and update of an Annual Marketing Plan, broken down as necessary by division and/or department.
To measure, interpret, priorities and evaluate the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.
To develop and maintain active contacts with the press and key media people, and evaluate all media solicitations and exposures.
To monitor all current attitudes and public statements concerning the hotel in foreign and local media.
To maximize targeted publicity and coverage of the hotel’s positioning, promotional programs, corporate image building and other relevant activities.
To assess advertising needs and opportunities for the hotel and obtain initial approval of local media campaign proposals from the Director of Sales and Marketing.
To ensure all hotel advertising and collateral (local Food and Beverage, Rooms and Recruitment, etc.) are of consistent high standards, and that they comply with Hyatt’s brand standards.
To identify and work with targeted partners such as luxury brands, credit card companies, banks, airlines, charitable organizations, etc. to support the marketing objectives.
To closely work with Revenue Manager to maximize use of relevant data including customer profile, behavior, and yield for the planning and evaluation of marketing communications.
To promote corporate programs, Hyatt sub brands and sister hotels.
Institute’s monthly entertainment schedule for medias and key contacts where possible.
Key feeder market Media Visit where it necessary.
Arrange Target market (MICE, Wedding, Golf etc.) domestic and overseas media FAM trip in order to achieve the exposure of hotel and drive market awareness, enhance hotel reputation where it necessary.
营运
Operational
To closely work together with other departments to assess and support their internal and external communications needs.
To establish and maintain a press clipping library as well as a photo library for the hotel.
To continuously update press kits.
To develop good community contacts among government, businesses, associations, etc. and represent the hotel at public functions. To support ad-hoc events and or projects in the community.
To maintain a perpetual analysis of competitor’s marketing and communication activities in the local and international markets.
To assist the Director of Sales and Marketing by maintaining accurate records of up to date marketing expenditures, future commitments and remaining budget for the year.
To serve as the Webmaster for hotel’s Webpage and Internet related exposure and advertising, maximize online business, and ensure all information is up-to-date.
To be aware of community, business, political and social factors that may affect the hotel’s financial performance.
To ensure other Marketing Communications associates work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.
人事
Personnel
To assist in the recruitment and selection of all Marketing Communications associates. To follow hotel guidelines when recruiting and use a competency-based approach to selecting associates.
To ensure the punctuality and appearance of all Marketing Communications associates, making sure that they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and department’s grooming standards.
To conduct annual Performance Development Discussions and to support Marketing Communications associates in their professional development goals.
To plan and implement effective training programs for Marketing Communications associates in coordination with the Learning and Development Manager and Departmental Trainers.
To maximize the effectiveness of every Marketing Communications associate by developing each individuals’ skills and abilities through the appropriate training, coaching, and/or mentoring.
To encourage associates to be creative and innovative, challenging and recognizing them for their contribution to the success of the operation.
To support the implementation of The People Brand, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.
To ensure Marketing Communications associates have a complete understanding of and adhere to associate rules and regulations.
To ensure Marketing Communications associates follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security.
To support the implementation of changes as a result of the Associate Engagement Survey.
Focuses attention on improving productivity levels and the need to prudently manage utility/ payroll costs within acceptable guidelines, ensuring optimum deployment and energy efficiency of all equipment.
Ensures new technology and equipment are embraced to improve productivity.
其他
Other Duties
To maintain strong, professional relationships with the relevant representatives from competitor hotels and other organizations.
To respond to changes in the Marketing Communications function as dictated by the industry, company and hotel.
To read the hotel's Associate Guide and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.
To attend training sessions and meetings as and when required.
To carry out any other reasonable duties and responsibilities as assigned.
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