Boehringer Ingelheim

About Human Pharmaceutical Business 

With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.

Job Responsibilities

• Support to achieve team's financial target
• Optimize cross-functional platform and process regarding promotional programs implementation
• Develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget
• Prepare and implement related annual brand plan and ensure high quality implementation of marketing plans 
• Develop and manage national level KOLs
• Control of the budget within agreed limits and allocate budget by annual strategy to keep efficacy.
• Drive innovations in hospital communication and support to support robust business growth
• Ensure optimal flow of information, messages and material and set up the product training for sales force
• Collaborate with local marketing and sales team to implement and optimize annual plan
• Lead and implement necessary research and analysis to understand market dynamics and initiate marketing programs
• Understand China medical reform and health care environment macro trend and be able to translate it into actionable business implications

Qualifications

• Education/Degree Requirements: Bachelor or above
• Major: Medical or Pharmacy preferred
• Language skills & proficiency: Fluent in English and Mandarin
• Required capabilities (skills, experience, competencies): At least 3 years of marketing experience in multinationals; sales experience is a plus; Deep knowledge of relevant KOLs with seniority; Excellent people interaction skills; Strategic integration and result orientation; Leadership and decision making; Customer focus and orientation; Business acumen; Technical know-how, market/business expertise